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Dynatrace Brand Identity

A complete profile of Dynatrace's visual system — colors, typography, components, and personality — extracted from https://dynatrace.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#0000EE
Accent
#004BE0
Body Font
Roboto
Heading
Roboto

Color Palette

Brand palette extracted from https://dynatrace.com.

primary
#0000EE
rgb(0, 0, 238)
secondary
#1966FF
rgb(25, 102, 255)
accent
#004BE0
rgb(0, 75, 224)
background
#F5F5F5
rgb(245, 245, 245)
textPrimary
#000000
rgb(0, 0, 0)
link
#004BE0
rgb(0, 75, 224)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Roboto
BerninaSans, -apple-system, Roboto, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Dynatrace logo
Logo
Dynatrace favicon
Favicon
Dynatrace social image
Social Card

UI Components

Live previews rendered using Dynatrace's actual button styles.

buttonPrimary
background #004BE0 textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: IT professionals and businesses seeking observability solutions.

Dynatrace Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Dynatrace's primary brand color?

Dynatrace's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dynatrace use?

Dynatrace uses #004BE0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dynatrace use?

Dynatrace uses Roboto as the primary typeface across body and headings.

Does Dynatrace use a light or dark theme?

Dynatrace's primary site uses a light color scheme, with a background of #F5F5F5.

Where can I find Dynatrace's logo?

Dynatrace's logo is available directly on their site (https://dynatrace.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://dynatrace.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dynatrace.

Methodology

Brand data on this page was extracted from https://dynatrace.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dynatrace.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "BerninaSans",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1966FF",
    "accent": "#004BE0",
    "background": "#F5F5F5",
    "textPrimary": "#000000",
    "link": "#004BE0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "BerninaSans",
        "-apple-system",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "BerninaSans",
        "-apple-system",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "BerninaSans",
        "-apple-system",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "50px",
      "h2": "40px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004BE0",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://dt-cdn.net/images/favicon-48x48-transparent-48-9b4df9c769.png",
    "ogImage": "https://cdn.dm.dynatrace.com/assets/_1200x630_crop_center-center_82_none/dynatrace-thumbnail.png?mtime=1764841435",
    "logoHref": "https://www.dynatrace.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Dynatrace'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try it  free   Request  demo",
      "reasoning": "Button #3 has a vibrant blue background (#004BE0), which is a strong indicator of a primary CTA. The text 'Try it free Request demo' is action-oriented, making it the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Explore the  platform",
      "reasoning": "Button #6 has a transparent background, making it a suitable secondary button. It contrasts with the primary button's vibrant color and offers a less prominent action, 'Explore the platform'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and businesses seeking observability solutions."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Dynatrace'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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