Elevate (formerly Bloom) Brand Identity
A complete profile of Elevate (formerly Bloom)'s visual system — colors, typography, components, and personality — extracted from https://www.elevatepay.co. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.elevatepay.co.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Elevate (formerly Bloom)'s actual button styles.
Brand Personality
Elevate (formerly Bloom) Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Elevate (formerly Bloom)'s primary brand color?
Elevate (formerly Bloom)'s primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Elevate (formerly Bloom) use?
Elevate (formerly Bloom) uses #3536FD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Elevate (formerly Bloom) use?
Elevate (formerly Bloom) uses Söhne Buch for body text and Söhne Kräftig for headings. Fonts were detected on https://www.elevatepay.co as part of their live design system.
Does Elevate (formerly Bloom) use a light or dark theme?
Elevate (formerly Bloom)'s primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Elevate (formerly Bloom)'s logo?
Elevate (formerly Bloom)'s logo is available directly on their site (https://www.elevatepay.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.elevatepay.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Elevate (formerly Bloom).
Methodology
Brand data on this page was extracted from https://www.elevatepay.co on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Elevate (formerly Bloom).
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Söhne Buch",
"role": "body"
},
{
"family": "Söhne Kräftig",
"role": "heading"
},
{
"family": "Söhne Breit Extrafett",
"role": "display"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#3536FD",
"accent": "#3536FD",
"background": "#FFFFFF",
"textPrimary": "#0F0F31",
"link": "#0F0F31"
},
"typography": {
"fontFamilies": {
"primary": "Söhne Buch",
"heading": "Söhne Kräftig"
},
"fontStacks": {
"heading": [
"Söhne Breit Extrafett",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Söhne Kräftig",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "42px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#3536FD",
"textColor": "#0000EE",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0F0F31",
"borderRadius": "30px",
"borderRadiusCorners": {
"topLeft": "30px",
"topRight": "30px",
"bottomRight": "30px",
"bottomLeft": "30px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://framerusercontent.com/images/QKFQ698uSWOnLMLXZYPev9tpn0.svg?width=166&height=36",
"favicon": "https://framerusercontent.com/images/Sfm65Od8U5HhnYTKdnayyWeJ0.png",
"ogImage": "https://framerusercontent.com/assets/gAp2cqksHtjegcaBxVESuRYM8g.png",
"logoHref": "./",
"logoAlt": "Elevate Pay Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Elevate Pay'. It links to the homepage, indicating it is the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "More about MCB",
"reasoning": "Button #1 has a vibrant blue background (#3536FD), which is a strong indicator of a primary CTA. The text 'More about MCB' suggests an action-oriented purpose, aligning with primary CTA characteristics."
},
"secondary": {
"index": 0,
"text": "Get this rate",
"reasoning": "Button #0 has a white background (#FFFFFF) and a less prominent appearance, making it suitable as a secondary button. It contrasts with the primary button's vibrant color."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "freelancers and remote workers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and the alt text matches the brand name 'Elevate Pay'. It links to the homepage, indicating it is the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}