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Equator Therapeutics Brand Identity

A complete profile of Equator Therapeutics's visual system — colors, typography, components, and personality — extracted from https://equatortherapeutics.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFFAED
Accent
#ADB2D2
Body Font
Inter
Heading
Futura Std

Color Palette

Brand palette extracted from https://equatortherapeutics.com/.

primary
#FFFAED
rgb(255, 250, 237)
secondary
#757CA2
rgb(117, 124, 162)
accent
#ADB2D2
rgb(173, 178, 210)
background
#FFFAED
rgb(255, 250, 237)
textPrimary
#070C2D
rgb(7, 12, 45)
link
#070C2D
rgb(7, 12, 45)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
Inter Google Fonts →
heading
Futura Std
Futura Std Google Fonts →
Futura Std, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Equator Therapeutics logo
Logo
Equator Therapeutics favicon
Favicon

UI Components

Live previews rendered using Equator Therapeutics's actual button styles.

input
background transparent textColor #070C2D borderColor null borderRadius 0px shadow none
buttonPrimary
background #ADB2D2 textColor #FFFEFA borderRadius 66.1458px shadow none
buttonSecondary
background #FFFAED textColor #070C2D borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and patients

Equator Therapeutics Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com
Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com
Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com
Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com
Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com
Equator Therapeutics brand asset featured on equatortherapeutics.com
Image: equatortherapeutics.com
Source: equatortherapeutics.com

Frequently Asked Questions

What is Equator Therapeutics's primary brand color?

Equator Therapeutics's primary brand color is #FFFAED. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Equator Therapeutics use?

Equator Therapeutics uses #ADB2D2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Equator Therapeutics use?

Equator Therapeutics uses Inter for body text and Futura Std for headings. Fonts were detected on https://equatortherapeutics.com/ as part of their live design system.

Does Equator Therapeutics use a light or dark theme?

Equator Therapeutics's primary site uses a light color scheme, with a background of #FFFAED.

Where can I find Equator Therapeutics's logo?

Equator Therapeutics's logo is available directly on their site (https://equatortherapeutics.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://equatortherapeutics.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Equator Therapeutics.

Methodology

Brand data on this page was extracted from https://equatortherapeutics.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Equator Therapeutics.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/equator-therapeutics.json GET /branding/equator-therapeutics/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Futura Std",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFFAED",
    "secondary": "#757CA2",
    "accent": "#ADB2D2",
    "background": "#FFFAED",
    "textPrimary": "#070C2D",
    "link": "#070C2D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Futura Std"
    },
    "fontStacks": {
      "heading": [
        "Futura Std",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Futura Std",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55.5625px",
      "h2": "55.5625px",
      "body": "37.0417px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#070C2D",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#ADB2D2",
      "textColor": "#FFFEFA",
      "borderRadius": "66.1458px",
      "borderRadiusCorners": {
        "topLeft": "66.1458px",
        "topRight": "66.1458px",
        "bottomRight": "66.1458px",
        "bottomLeft": "66.1458px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFAED",
      "textColor": "#070C2D",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://equatortherapeutics.com/app/themes/equator-therapeutics/favicon.png",
    "ogImage": null,
    "logoHref": "https://equatortherapeutics.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Equator Therapeutics'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Watch Video",
      "reasoning": "Button #0 is selected as the primary CTA because it has a distinct blue color (#ADB2D2) and is associated with a prominent action ('Watch Video'), which is likely a key engagement point on the site."
    },
    "secondary": {
      "index": 2,
      "text": "Scroll",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFAED) and offers a navigation action ('Scroll'), which complements the primary action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and patients"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Equator Therapeutics'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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