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Exa Brand Identity

A complete profile of Exa's visual system — colors, typography, components, and personality — extracted from https://exa.ai. Built for designers, agents, and AI tools.

Download JSON

Primary

#374151

Accent

#000000

Body Font

ABCDiatype

Heading

Trebuchet MS

Color Palette

Brand palette extracted from https://exa.ai.

primary

#374151

rgb(55, 65, 81)

secondary

#514837

rgb(81, 72, 55)

accent

#000000

rgb(0, 0, 0)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#181815

rgb(24, 24, 21)

link

#EEF8FF

rgb(238, 248, 255)

Typography

Each font links to its Google Fonts page where available.

primary

ABCDiatype

ABCDiatype Google Fonts →

heading

Trebuchet MS

Trebuchet MS Google Fonts →

Arizona, Georgia, serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Exa's actual button styles.

input

background transparent textColor #111827 borderColor null borderRadius 0px shadow none

buttonPrimary

background #000000 textColor #FFFFFF borderRadius 4px shadow none

buttonSecondary

background #F2F2F2 textColor #666666 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: developers and tech companies

Exa Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: exa.imgix.net

Source: exa.ai

Image: mintcdn.com

Source: exa.ai

Image: exa.ai

Source: exa.ai

Image: exa.imgix.net

Source: exa.ai

Image: exa.ai

Source: exa.ai

Image: exa.imgix.net

Source: exa.ai

Frequently Asked Questions

What is Exa's primary brand color?

Exa's primary brand color is #374151. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Exa use?

Exa uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Exa use?

Exa uses ABCDiatype for body text and Trebuchet MS for headings. Fonts were detected on https://exa.ai as part of their live design system.

Does Exa use a light or dark theme?

Exa's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Exa's logo?

Exa's logo is available directly on their site (https://exa.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://exa.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Exa.

Methodology

Brand data on this page was extracted from https://exa.ai on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Exa.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/exa.json GET /branding/exa/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABCDiatype",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Trebuchet MS",
      "role": "heading"
    },
    {
      "family": "Arizona",
      "role": "display"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#374151",
    "secondary": "#514837",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#181815",
    "link": "#EEF8FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABCDiatype",
      "heading": "Trebuchet MS"
    },
    "fontStacks": {
      "heading": [
        "Arizona",
        "Georgia",
        "serif"
      ],
      "body": [
        "ABCDiatype",
        "Trebuchet MS",
        "sans-serif"
      ],
      "paragraph": [
        "ABCDiatype",
        "Trebuchet MS",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "63.2px",
      "h2": "41.6px",
      "body": "18.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111827",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#666666",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20height%3D%2220%22%20viewBox%3D%220%200%20278%20100%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M161.632%2053.2837H115.472C115.918%2066.4186%20125.061%2072.7596%20133.981%2072.7596C142.9%2072.7596%20147.806%2068.6833%20150.371%2062.682H160.851C158.064%2073.2126%20148.587%2081.8182%20133.981%2081.8182C115.026%2081.8182%20104.545%2068.0039%20104.545%2050C104.545%2030.7506%20117.256%2018.4083%20133.646%2018.4083C151.931%2018.4083%20162.97%2034.0343%20161.632%2053.2837ZM133.646%2027.2404C124.615%2027.2404%20116.476%2032.2226%20115.584%2044.4516H150.928C150.705%2035.846%20144.35%2027.2404%20133.646%2027.2404Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M219.201%2019.4274L198.797%2048.528L221.208%2080.3462H209.055L192.777%2057.1336L176.61%2080.3462H165.014L187.09%2048.9809L166.352%2019.4274H178.505L193.111%2040.3753L207.829%2019.4274H219.201Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M266.458%2054.869V51.0191C248.061%2052.944%20236.354%2055.6616%20236.354%2064.0408C236.354%2069.8156%20240.702%2073.6655%20247.949%2073.6655C257.426%2073.6655%20266.458%2069.2494%20266.458%2054.869ZM245.719%2081.8182C234.458%2081.8182%20225.092%2075.4772%20225.092%2064.2672C225.092%2049.8868%20241.036%2045.6972%20265.677%2042.8664V41.3944C265.677%2030.2976%20259.545%2026.561%20252.075%2026.561C243.712%2026.561%20238.806%2031.2035%20238.36%2038.6768H227.88C228.883%2025.5419%20240.256%2018.1818%20251.963%2018.1818C268.465%2018.1818%20275.935%2026.2213%20275.823%2043.3193L275.712%2057.3601C275.6%2067.551%20276.158%2074.5713%20277.273%2080.3462H267.015C266.681%2078.0815%20266.346%2075.5904%20266.235%2071.967C262.555%2078.1948%20256.311%2081.8182%20245.719%2081.8182Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%200H78.1818V7.46269L44.8165%2050L78.1818%2092.5373V100H0V0ZM39.5825%2043.1172L66.6956%207.46269H12.4695L39.5825%2043.1172ZM8.79612%2016.3977V46.2687H31.5111L8.79612%2016.3977ZM31.5111%2053.7313H8.79612V83.6023L31.5111%2053.7313ZM12.4695%2092.5373L39.5825%2056.8828L66.6956%2092.5373H12.4695Z%22%20fill%3D%22%231F40ED%22%20style%3D%22fill%3A%20rgb(31%2C%2064%2C%20237)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://exa.ai/images/favicon-32x32.png",
    "ogImage": "https://exa.imgix.net/og-image.png/",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Exa' inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try API for free",
      "reasoning": "Button #1 ('Try API for free') is the primary CTA due to its action-oriented text and distinct dark background color (#000000), which stands out prominently against the page's light background."
    },
    "secondary": {
      "index": 5,
      "text": "Open in API Playground",
      "reasoning": "Button #5 ('Open in API Playground') is selected as secondary because it has a light background (#F2F2F2), contrasting with the primary button's dark color, and serves as a supportive action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Exa' inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Exa Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Exa Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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