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Exonic Brand Identity

A complete profile of Exonic's visual system — colors, typography, components, and personality — extracted from https://exonic.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFD942
Accent
#9F7AEA
Body Font
Arial Narrow Bold
Heading
Oswald

Color Palette

Brand palette extracted from https://exonic.ai.

primary
#FFD942
rgb(255, 217, 66)
secondary
#FF69B4
rgb(255, 105, 180)
accent
#9F7AEA
rgb(159, 122, 234)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#9F7AEA
rgb(159, 122, 234)

Typography

Each font links to its Google Fonts page where available.

primary
Arial Narrow Bold
Arial Narrow Bold Google Fonts →
heading
Oswald
Oswald, Impact, Haettenschweiler, Arial Narrow Bold, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Exonic favicon
Favicon
Exonic social image
Social Card

Brand Personality

Tone: modern Energy: medium Audience: biotechnology professionals

Exonic Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Exonic's primary brand color?

Exonic's primary brand color is #FFD942. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Exonic use?

Exonic uses #9F7AEA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Exonic use?

Exonic uses Arial Narrow Bold for body text and Oswald for headings. Fonts were detected on https://exonic.ai as part of their live design system.

Does Exonic use a light or dark theme?

Exonic's primary site uses a dark color scheme, with a background of #000000.

How was this brand profile generated?

This profile was extracted from https://exonic.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Exonic.

Methodology

Brand data on this page was extracted from https://exonic.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Exonic.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Oswald",
      "role": "heading"
    },
    {
      "family": "Impact",
      "role": "display"
    },
    {
      "family": "Haettenschweiler",
      "role": "display"
    },
    {
      "family": "Arial Narrow Bold",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFD942",
    "secondary": "#FF69B4",
    "accent": "#9F7AEA",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#9F7AEA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial Narrow Bold",
      "heading": "Oswald"
    },
    "fontStacks": {
      "heading": [
        "Oswald",
        "Impact",
        "Haettenschweiler",
        "Arial Narrow Bold",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "favicon": "https://www.exonic.ai/logo.png",
    "ogImage": "https://exonic.ai/logo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - the only candidate is a tiny icon not suitable as a main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "biotechnology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - the only candidate is a tiny icon not suitable as a main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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