FidoCure® Brand Identity
A complete profile of FidoCure®'s visual system — colors, typography, components, and personality — extracted from https://www.fidocure.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.fidocure.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using FidoCure®'s actual button styles.
Brand Personality
FidoCure® Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is FidoCure®'s primary brand color?
FidoCure®'s primary brand color is #E97F59. It anchors the visual identity across their website, product UI, and marketing materials.
What font does FidoCure® use?
FidoCure® uses DM Sans as the primary typeface across body and headings.
Does FidoCure® use a light or dark theme?
FidoCure®'s primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find FidoCure®'s logo?
FidoCure®'s logo is available directly on their site (https://www.fidocure.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.fidocure.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by FidoCure®.
Methodology
Brand data on this page was extracted from https://www.fidocure.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by FidoCure®.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "DM Sans",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#E97F59",
"secondary": "#254197",
"accent": "#E97F59",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#0F1D42"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "DM Sans"
},
"fontStacks": {
"heading": [
"DM Sans",
"sans-serif"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"DM Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "92.16px",
"h2": "40px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#E97F59",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#254197",
"textColor": "#CC3366",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://fidocure.com/wp-content/uploads/2023/03/FidoCure_logo.jpeg",
"favicon": "https://fidocure.com/wp-content/uploads/2023/06/FidoCure-Home-150x150.png",
"ogImage": null,
"logoHref": "https://fidocure.com"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'FidoCure'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get a Genetic Test",
"reasoning": "Button #1 ('Get a Genetic Test') uses the vibrant brand color #E97F59, which aligns with the primary brand color and has action-oriented text, making it the main call-to-action."
},
"secondary": {
"index": 5,
"text": "VETERINARIANS",
"reasoning": "Button #5 ('VETERINARIANS') uses a different color group (#254197) and serves as a secondary action for a specific audience, making it suitable as a secondary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "pet owners and veterinarians"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'FidoCure'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}