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Finosu Brand Identity

A complete profile of Finosu's visual system — colors, typography, components, and personality — extracted from https://www.finosu.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#01071B
Accent
#4A72F6
Body Font
Poppins
Heading
Poppins

Color Palette

Brand palette extracted from https://www.finosu.com.

primary
#01071B
rgb(1, 7, 27)
secondary
#A1A6B0
rgb(161, 166, 176)
accent
#4A72F6
rgb(74, 114, 246)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#101016
rgb(16, 16, 22)
link
#4A72F6
rgb(74, 114, 246)

Typography

Each font links to its Google Fonts page where available.

primary
Poppins
heading
Poppins
Poppins, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Finosu logo
Logo
Finosu favicon
Favicon
Finosu social image
Social Card

UI Components

Live previews rendered using Finosu's actual button styles.

input
background #FFFFFF textColor #101016 borderColor #E1E1E1 borderRadius 14px shadow none
buttonPrimary
background #01071B textColor #FFFFFF borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.22) 0px 18px 45px 0px
buttonSecondary
background #FFFFFF textColor #101016 borderColor #F0F0F0 borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.04) 0px 2px 8px 0px

Brand Personality

Tone: professional Energy: medium Audience: financial institutions and tech-savvy users

Finosu Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Finosu's primary brand color?

Finosu's primary brand color is #01071B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Finosu use?

Finosu uses #4A72F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Finosu use?

Finosu uses Poppins as the primary typeface across body and headings.

Does Finosu use a light or dark theme?

Finosu's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Finosu's logo?

Finosu's logo is available directly on their site (https://www.finosu.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.finosu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finosu.

Methodology

Brand data on this page was extracted from https://www.finosu.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Finosu.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#01071B",
    "secondary": "#A1A6B0",
    "accent": "#4A72F6",
    "background": "#FFFFFF",
    "textPrimary": "#101016",
    "link": "#4A72F6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist Mono",
        "Geist Mono Fallback",
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Monaco",
        "Consolas",
        "Liberation Mono",
        "Courier New",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "80px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101016",
      "borderColor": "#E1E1E1",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#01071B",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.22) 0px 18px 45px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101016",
      "borderColor": "#F0F0F0",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(15, 23, 42, 0.04) 0px 2px 8px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.finosu.com/favicon.svg",
    "ogImage": "https://www.finosu.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Finosu"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finosu'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 ('Request a Demo') uses a dark background color (#01071B) which is distinct and stands out as a primary CTA. The text is action-oriented, encouraging users to engage with the service."
    },
    "secondary": {
      "index": 1,
      "text": "Book a Call with Us",
      "reasoning": "Button #1 ('Book a Call with Us') has a light background (#FFFFFF) and serves as a secondary action, offering an alternative engagement option without the prominence of the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial institutions and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Finosu'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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