Finto Brand Identity
A complete profile of Finto's visual system — colors, typography, components, and personality — extracted from https://www.gofinto.com/. Built for designers, agents, and AI tools.
Primary
#0000EE
Accent
#000000
Body Font
Geist
Heading
Geist
Color Palette
Brand palette extracted from https://www.gofinto.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Geist
heading
Geist
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Finto's actual button styles.
Brand Personality
Tone: modern Energy: medium Audience: business professionals
Finto Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Finto's primary brand color?
Finto's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Finto use?
Finto uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Finto use?
Finto uses Geist as the primary typeface across body and headings.
Does Finto use a light or dark theme?
Finto's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Finto's logo?
Finto's logo is available directly on their site (https://www.gofinto.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.gofinto.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Finto.
Methodology
Brand data on this page was extracted from https://www.gofinto.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Finto.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist",
"role": "body"
},
{
"family": "Geist Placeholder",
"role": "unknown"
},
{
"family": "Geist Mono",
"role": "monospace"
}
],
"colors": {
"primary": "#0000EE",
"secondary": "#B8D5B3",
"accent": "#000000",
"background": "#FFFFFF",
"textPrimary": "#27272B",
"link": "#392BD5"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Geist"
},
"fontStacks": {
"heading": [
"Geist",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Geist",
"sans-serif"
]
},
"fontSizes": {
"h1": "74px",
"h2": "42px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "#EFEFEF",
"textColor": "#000000",
"borderColor": "#767676",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#000000",
"textColor": "#0000EE",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/dUIueygI7BK4R0xMIYO1jtmJuVc.png",
"ogImage": "https://framerusercontent.com/assets/YqKrFTdJNDP5eGTEO1RrwNyRIw.jpg",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a demo",
"reasoning": "Button #0 has a dark background (#000000) which contrasts strongly with the page's light theme, making it stand out as the primary call-to-action. The text 'Book a demo' is action-oriented, supporting its role as a primary CTA."
},
"secondary": {
"index": 2,
"text": "Talk to us",
"reasoning": "Button #2 has a light background (#FFFFFF) and a different text 'Talk to us', which is less direct than 'Book a demo'. It serves as a secondary action, complementing the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of being the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}