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Firecrawl Brand Identity

A complete profile of Firecrawl's visual system — colors, typography, components, and personality — extracted from https://www.firecrawl.dev. Built for designers, agents, and AI tools.

Download JSON

Primary

#FF4C00

Accent

#FF4C00

Body Font

Suisse

Heading

Suisse

Color Palette

Brand palette extracted from https://www.firecrawl.dev.

primary

#FF4C00

rgb(255, 76, 0)

secondary

#E56565

rgb(229, 101, 101)

accent

#FF4C00

rgb(255, 76, 0)

background

#F9F9F9

rgb(249, 249, 249)

textPrimary

#262626

rgb(38, 38, 38)

link

#FF4D00

rgb(255, 77, 0)

Typography

Each font links to its Google Fonts page where available.

primary

Suisse

Suisse Google Fonts →

heading

Suisse

Suisse Google Fonts →

Suisse, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Firecrawl's actual button styles.

input

background transparent textColor #262626 borderColor null borderRadius 0px shadow none

buttonPrimary

background #FF4C00 textColor #FFFFFF borderRadius 10px shadow color(display-p3 0.9804 0.1127 0.098 / 0.2) 0px -6px 12px 0px inset, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 2px 4px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 1px 1px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.16) 0px 0.5px 0.5px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.2) 0px 0.25px 0.25px 0px

buttonSecondary

background #EFEFEF textColor #262626 borderRadius 10px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals and AI developers

Firecrawl Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: firecrawl.dev

Source: firecrawl.dev

Image: firecrawl.dev

Source: firecrawl.dev

Image: firecrawl.dev

Source: firecrawl.dev

Image: firecrawl.dev

Source: firecrawl.dev

Image: firecrawl.dev

Source: firecrawl.dev

Image: firecrawl.dev

Source: firecrawl.dev

Frequently Asked Questions

What is Firecrawl's primary brand color?

Firecrawl's primary brand color is #FF4C00. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Firecrawl use?

Firecrawl uses Suisse as the primary typeface across body and headings.

Does Firecrawl use a light or dark theme?

Firecrawl's primary site uses a light color scheme, with a background of #F9F9F9.

Where can I find Firecrawl's logo?

Firecrawl's logo is available directly on their site (https://www.firecrawl.dev). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.firecrawl.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Firecrawl.

Methodology

Brand data on this page was extracted from https://www.firecrawl.dev on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Firecrawl.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/firecrawl.json GET /branding/firecrawl/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Suisse",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF4C00",
    "secondary": "#E56565",
    "accent": "#FF4C00",
    "background": "#F9F9F9",
    "textPrimary": "#262626",
    "link": "#FF4D00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Suisse",
      "heading": "Suisse"
    },
    "fontStacks": {
      "heading": [
        "Suisse",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Suisse",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Suisse",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#262626",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF4C00",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "color(display-p3 0.9804 0.1127 0.098 / 0.2) 0px -6px 12px 0px inset, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 2px 4px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.12) 0px 1px 1px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.16) 0px 0.5px 0.5px 0px, color(display-p3 0.9804 0.3647 0.098 / 0.2) 0px 0.25px 0.25px 0px"
    },
    "buttonSecondary": {
      "background": "#EFEFEF",
      "textColor": "#262626",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20height%3D%2215%22%20viewBox%3D%220%200%2079%2015%22%20width%3D%2279%22%20class%3D%22text-accent-black%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0.599609%2014.4311V0.576888H9.45474V2.59564H2.87778V6.61335H8.30575V8.57272H2.87778V14.4311H0.599609Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M11.9737%202.87272C11.2407%202.87272%2010.6663%202.33835%2010.6663%201.58626C10.6663%200.83418%2011.2407%200.299805%2011.9737%200.299805C12.7067%200.299805%2013.2812%200.83418%2013.2812%201.58626C13.2812%202.33835%2012.7067%202.87272%2011.9737%202.87272ZM10.8842%2014.4311V4.29772H13.0237V14.4311H10.8842Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.1527%204.29772H20.6281V6.29668H19.6772C17.7755%206.29668%2017.1613%207.78105%2017.1613%209.3446V14.4311H15.0219V4.29772H16.9236L17.1613%205.82168C17.6764%204.97064%2018.4886%204.29772%2020.1527%204.29772Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M26.1788%2014.5498C22.9894%2014.5498%2020.9886%2012.4915%2020.9886%209.38418C20.9886%206.2571%2022.9894%204.17897%2025.9807%204.17897C28.9126%204.17897%2030.8738%206.03939%2030.9333%209.00814C30.9333%209.26543%2030.9135%209.54251%2030.8738%209.8196H23.2271V9.95814C23.2865%2011.68%2024.3761%2012.8081%2026.06%2012.8081C27.3674%2012.8081%2028.3183%2012.155%2028.6155%2011.0269H30.755C30.3984%2013.0258%2028.6947%2014.5498%2026.1788%2014.5498ZM23.3064%208.25605H28.7145C28.5362%206.75189%2027.4863%205.90085%2026.0005%205.90085C24.6336%205.90085%2023.4648%206.81126%2023.3064%208.25605Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M37.2193%2014.5498C34.1487%2014.5498%2032.1875%2012.5508%2032.1875%209.38418C32.1875%206.2571%2034.2081%204.17897%2037.2787%204.17897C39.8936%204.17897%2041.5181%205.62376%2041.9341%207.9196H39.6955C39.4182%206.7321%2038.5664%205.9998%2037.2391%205.9998C35.5156%205.9998%2034.3864%207.38522%2034.3864%209.38418C34.3864%2011.3633%2035.5156%2012.729%2037.2391%2012.729C38.5465%2012.729%2039.4182%2011.9769%2039.6757%2010.8092H41.9341C41.5379%2013.105%2039.8144%2014.5498%2037.2193%2014.5498Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M48.6034%204.29772H49.0789V6.29668H48.128C46.2262%206.29668%2045.6121%207.78105%2045.6121%209.3446V14.4311H43.4726V4.29772H45.3744L45.6121%205.82168C46.1272%204.97064%2046.9394%204.29772%2048.6034%204.29772Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M54.3679%204.17897C57.0621%204.17897%2058.6073%205.46543%2058.6073%207.86022V14.4311H56.7451L56.5668%2012.9863C55.8735%2013.8967%2054.9028%2014.5498%2053.2981%2014.5498C51.0794%2014.5498%2049.5936%2013.4613%2049.5936%2011.5811C49.5936%209.50293%2051.0992%208.33522%2053.9519%208.33522H56.4876V7.72168C56.4876%206.59355%2055.6754%205.90085%2054.2688%205.90085C53.001%205.90085%2052.1491%206.4946%2051.9907%207.38522H49.8908C50.1087%205.40605%2051.8124%204.17897%2054.3679%204.17897ZM53.6547%2012.8873C55.4376%2012.8873%2056.4678%2011.8383%2056.4876%2010.2748V9.91855H53.833C52.5057%209.91855%2051.7728%2010.4133%2051.7728%2011.4425C51.7728%2012.2936%2052.4859%2012.8873%2053.6547%2012.8873Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M62.7912%2014.4311L59.4829%204.29772H61.7413L64.0591%2012.0561L66.3768%204.29772H68.3381L70.5568%2012.0561L72.9538%204.29772H75.1329L71.7652%2014.4311H69.4672L67.3277%207.54355L65.109%2014.4311H62.7912Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M76.1601%2014.4311V0.576888H78.2996V14.4311H76.1601Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20color(display-p3%200.14902%200.14902%200.14902)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.firecrawl.dev/favicon.png",
    "ogImage": "https://www.firecrawl.dev/og.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #1 because it is visible, links to the homepage, and is located in a prominent position, making it the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Start for free",
      "reasoning": "Button #4 ('Start for free') uses the vibrant brand color #FF4C00, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to start using the service."
    },
    "secondary": {
      "index": 32,
      "text": "See our plans",
      "reasoning": "Button #6 ('See our plans') has a different background color (#EFEFEF) and serves as a secondary action, guiding users to explore pricing options."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals and AI developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, links to the homepage, and is located in a prominent position, making it the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Firecrawl Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Firecrawl Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles