Focal Systems Brand Identity
A complete profile of Focal Systems's visual system — colors, typography, components, and personality — extracted from http://www.focal.systems. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.focal.systems.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Focal Systems's actual button styles.
Brand Personality
Focal Systems Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Focal Systems's primary brand color?
Focal Systems's primary brand color is #293848. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Focal Systems use?
Focal Systems uses #1C9E65 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Focal Systems use?
Focal Systems uses Prompt as the primary typeface across body and headings.
Does Focal Systems use a light or dark theme?
Focal Systems's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Focal Systems's logo?
Focal Systems's logo is available directly on their site (http://www.focal.systems). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.focal.systems using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Focal Systems.
Methodology
Brand data on this page was extracted from http://www.focal.systems on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Focal Systems.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Prompt",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
}
],
"colors": {
"primary": "#293848",
"secondary": "#009D5F",
"accent": "#1C9E65",
"background": "#FFFFFF",
"textPrimary": "#333333",
"link": "#1C9E65"
},
"typography": {
"fontFamilies": {
"primary": "Prompt",
"heading": "Prompt"
},
"fontStacks": {
"heading": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "16px",
"h2": "70px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#1C9E65",
"textColor": "#FFFFFF",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#293848",
"borderColor": "#009D5F",
"borderRadius": "15px",
"borderRadiusCorners": {
"topLeft": "15px",
"topRight": "15px",
"bottomRight": "15px",
"bottomLeft": "15px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://focal.systems/wp-content/uploads/2025/03/gdsgsdg-300x73.jpg",
"favicon": "https://focal.systems/wp-content/uploads/2025/04/favicon.png",
"ogImage": "https://focal.systems/wp-content/uploads/2025/08/ezgif.com-gif-maker.gif",
"logoHref": "https://focal.systems",
"logoAlt": "Focal Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, has alt text matching the brand 'Focal', and links to the homepage, making it the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Contact Us",
"reasoning": "Button #7 with text 'Contact Us' has a vibrant green background (#1C9E65), which is a strong indicator of a primary call-to-action due to its visibility and action-oriented text."
},
"secondary": {
"index": 13,
"text": "Learn More",
"reasoning": "Button #5 with text 'Learn More' has a white background with a green border, making it a suitable secondary button due to its less prominent appearance compared to the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "retail businesses"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, has alt text matching the brand 'Focal', and links to the homepage, making it the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}