Forge Brand Identity
A complete profile of Forge's visual system — colors, typography, components, and personality — extracted from https://www.forgehq.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.forgehq.com/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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UI Components
Live previews rendered using Forge's actual button styles.
Brand Personality
Forge Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Forge's primary brand color?
Forge's primary brand color is #707E92. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Forge use?
Forge uses #344966 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Forge use?
Forge uses Neue Haas Grotesk Text Pro for body text and P22 Mackinac Pro for headings. Fonts were detected on https://www.forgehq.com/ as part of their live design system.
Does Forge use a light or dark theme?
Forge's primary site uses a light color scheme, with a background of #FCFBF8.
Where can I find Forge's logo?
Forge's logo is available directly on their site (https://www.forgehq.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.forgehq.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Forge.
Methodology
Brand data on this page was extracted from https://www.forgehq.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Forge.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Neue Haas Grotesk Text Pro",
"role": "body"
},
{
"family": "P22 Mackinac Pro",
"role": "heading"
},
{
"family": "Georgia",
"role": "body"
}
],
"colors": {
"primary": "#707E92",
"secondary": "#293A51",
"accent": "#344966",
"background": "#FCFBF8",
"textPrimary": "#344966",
"link": "#344966"
},
"typography": {
"fontFamilies": {
"primary": "Neue Haas Grotesk Text Pro",
"heading": "P22 Mackinac Pro"
},
"fontStacks": {
"heading": [
"P 22 Mackinacpro",
"Arial",
"sans-serif"
],
"body": [
"Arial",
"sans-serif"
],
"paragraph": [
"Nhaasgrotesktxpro 55 Rg",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "52px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"buttonPrimary": {
"background": "#344966",
"textColor": "#FFFFFF",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#E3E2DF",
"textColor": "#FFFFFF",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693047ae414f674dd7f5b6b8_384ed40d549874f2c9f829499d668394d31fa8bf.png",
"favicon": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/693199a3025f28c8d71bca88_Favicon%20-%20Light%20(1).png",
"ogImage": "https://cdn.prod.website-files.com/69302bdf5a19dae64967c350/6931bc3035b1c60bf8ca022a_Design%20(2).png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Talk to an Expert",
"reasoning": "Button #1 uses the vibrant brand color #344966, which aligns with the site's primary color scheme, making it the main call-to-action."
},
"secondary": {
"index": 0,
"text": "Talk to an Expert",
"reasoning": "Button #0 has a different background color (#E3E2DF) and serves as a secondary option with the same text, providing an alternative action."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}