Fresh Factory Brand Identity
A complete profile of Fresh Factory's visual system — colors, typography, components, and personality — extracted from http://freshfactory.id/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://freshfactory.id/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Fresh Factory's actual button styles.
Brand Personality
Fresh Factory Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Fresh Factory's primary brand color?
Fresh Factory's primary brand color is #31A6DA. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Fresh Factory use?
Fresh Factory uses Montserrat as the primary typeface across body and headings.
Does Fresh Factory use a light or dark theme?
Fresh Factory's primary site uses a light color scheme, with a background of #F8F8F8.
Where can I find Fresh Factory's logo?
Fresh Factory's logo is available directly on their site (http://freshfactory.id/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://freshfactory.id/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Fresh Factory.
Methodology
Brand data on this page was extracted from http://freshfactory.id/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Fresh Factory.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Montserrat",
"role": "body"
}
],
"colors": {
"primary": "#31A6DA",
"secondary": "#136EC9",
"accent": "#31A6DA",
"background": "#F8F8F8",
"textPrimary": "#000000",
"link": "#E6FD52"
},
"typography": {
"fontFamilies": {
"primary": "Montserrat",
"heading": "Montserrat"
},
"fontStacks": {
"heading": [
"Montserrat",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Montserrat",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Montserrat",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "16px",
"h2": "48px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"buttonPrimary": {
"background": "#31A6DA",
"textColor": "#FFFFFF",
"borderColor": "#E5E7EB",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F8F8F8",
"textColor": "#000000",
"borderColor": "#DFDFDF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://freshfactory.id/images/logo-white.svg",
"favicon": "https://freshfactory.id/images/ff-favicon.png",
"ogImage": null,
"logoHref": "https://freshfactory.id/",
"logoAlt": "Fresh Factory"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Fresh Factory', and links to the homepage.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Daftar Sekarang",
"reasoning": "Button #1 'Daftar Sekarang' uses the vibrant brand color #31A6DA and has action-oriented text, making it the primary CTA."
},
"secondary": {
"index": 4,
"text": "Gudang Cabang",
"reasoning": "Button #4 'Gudang Cabang' has a different background color (#F8F8F8) and serves as a secondary option with a more neutral tone."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses in the food industry"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Fresh Factory', and links to the homepage.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}