Function of Beauty Brand Identity
A complete profile of Function of Beauty's visual system — colors, typography, components, and personality — extracted from http://www.functionofbeauty.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.functionofbeauty.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Function of Beauty's actual button styles.
Brand Personality
Function of Beauty Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Function of Beauty's primary brand color?
Function of Beauty's primary brand color is #D2EAE5. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Function of Beauty use?
Function of Beauty uses #8AE5D3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Function of Beauty use?
Function of Beauty uses GT America Standard Regular for body text and GT America Condensed Medium for headings. Fonts were detected on http://www.functionofbeauty.com as part of their live design system.
Does Function of Beauty use a light or dark theme?
Function of Beauty's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from http://www.functionofbeauty.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Function of Beauty.
Methodology
Brand data on this page was extracted from http://www.functionofbeauty.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Function of Beauty.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "GT America Standard Regular",
"role": "body"
},
{
"family": "GT America Condensed Medium",
"role": "heading"
},
{
"family": "Spectral ExtraLight",
"role": "unknown"
}
],
"colors": {
"primary": "#D2EAE5",
"secondary": "#191D48",
"accent": "#8AE5D3",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#8AE5D3"
},
"typography": {
"fontFamilies": {
"primary": "GT America Standard Regular",
"heading": "GT America Condensed Medium"
},
"fontStacks": {
"heading": [
"GT-America-Standard-Regular",
"HelveticaNeue",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"GT-America-Standard-Regular",
"HelveticaNeue",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"GT-America-Standard-Regular",
"HelveticaNeue",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "11px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#8AE5D3",
"textColor": "#000000",
"borderColor": "#8AE5D3",
"borderRadius": "11px",
"borderRadiusCorners": {
"topLeft": "11px",
"topRight": "11px",
"bottomRight": "11px",
"bottomLeft": "11px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#000000",
"borderColor": "#000000",
"borderRadius": "11px",
"borderRadiusCorners": {
"topLeft": "11px",
"topRight": "11px",
"bottomRight": "11px",
"bottomLeft": "11px"
},
"shadow": "none"
}
},
"images": {
"logo": null,
"favicon": "https://functionofbeauty.com/cdn/shop/files/logo_32x32.png?v=1696690657",
"ogImage": "https://functionofbeauty.com/cdn/shop/files/FUNCTION_LINK_1200x628_47b7742f-3e1f-47ba-83cb-5182d8d05ebb_1024x1024.png?v=1698694256"
},
"__llm_button_reasoning": {
"primary": {
"index": 4,
"text": "Shop Your Hair Type",
"reasoning": "Button #1 has a vibrant green background (#8AE5D3), which is a brand color, making it stand out as the primary call-to-action. The text 'Shop Your Hair Type' is action-oriented and aligns with the site's focus on customization, reinforcing its primary status."
},
"secondary": {
"index": 6,
"text": "SHOP — ALL",
"reasoning": "Button #2 has a transparent background, making it less prominent than the primary button. It offers a general shopping option ('SHOP — ALL'), which is a common secondary action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "Consumers interested in personalized beauty products"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": false,
"llmSucceeded": false,
"finalSource": "none"
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}