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Garage Brand Identity

A complete profile of Garage's visual system — colors, typography, components, and personality — extracted from https://www.shopgarage.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#A855F7
Accent
#A855F7
Body Font
ui-sans-serif
Heading
ui-sans-serif

Color Palette

Brand palette extracted from https://www.shopgarage.com/.

primary
#A855F7
rgb(168, 85, 247)
secondary
#F97316
rgb(249, 115, 22)
accent
#A855F7
rgb(168, 85, 247)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#525252
rgb(82, 82, 82)
link
#6B7280
rgb(107, 114, 128)

Typography

Each font links to its Google Fonts page where available.

primary
ui-sans-serif
ui-sans-serif Google Fonts →
heading
ui-sans-serif
ui-sans-serif Google Fonts →
ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Garage logo
Logo

UI Components

Live previews rendered using Garage's actual button styles.

input
background transparent textColor #FFFFFF borderColor null borderRadius 0px shadow none
buttonPrimary
background #A855F7 textColor #FFFFFF borderColor #A855F7 borderRadius 8px shadow none
buttonSecondary
background #B3B3B3 textColor #FFFFFF borderColor #FFFFFF borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: emergency services professionals

Garage Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Garage's primary brand color?

Garage's primary brand color is #A855F7. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Garage use?

Garage uses ui-sans-serif as the primary typeface across body and headings.

Does Garage use a light or dark theme?

Garage's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Garage's logo?

Garage's logo is available directly on their site (https://www.shopgarage.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.shopgarage.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Garage.

Methodology

Brand data on this page was extracted from https://www.shopgarage.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Garage.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 173
    },
    {
      "family": "system-ui",
      "count": 173
    },
    {
      "family": "sans-serif",
      "count": 173
    },
    {
      "family": "Apple Color Emoji",
      "count": 173
    },
    {
      "family": "Segoe UI Emoji",
      "count": 173
    },
    {
      "family": "Segoe UI Symbol",
      "count": 173
    },
    {
      "family": "Noto Color Emoji",
      "count": 173
    }
  ],
  "colors": {
    "primary": "#A855F7",
    "secondary": "#F97316",
    "accent": "#A855F7",
    "background": "#FFFFFF",
    "textPrimary": "#525252",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#A855F7",
      "textColor": "#FFFFFF",
      "borderColor": "#A855F7",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#B3B3B3",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.shopgarage.com/logos/garage/garage-logo.svg",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Garage logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Garage', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Bid now",
      "reasoning": "Button #1 'Bid now' uses the vibrant brand color #A855F7, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 2,
      "text": "Watch testimonial",
      "reasoning": "Button #2 'Watch testimonial' has a neutral background color #B3B3B3, making it suitable as a secondary button since it contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "emergency services professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Garage', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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