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GazeHawk Brand Identity

A complete profile of GazeHawk's visual system — colors, typography, components, and personality — extracted from http://gazehawk.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#137EA6
Accent
#7CB914
Body Font
Cabin
Heading
Georgia

Color Palette

Brand palette extracted from http://gazehawk.com.

primary
#137EA6
rgb(19, 126, 166)
secondary
#1F98B4
rgb(31, 152, 180)
accent
#7CB914
rgb(124, 185, 20)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#11275A
rgb(17, 39, 90)
link
#11275A
rgb(17, 39, 90)

Typography

Each font links to its Google Fonts page where available.

primary
Cabin
heading
Georgia
arial, helvetica, clean, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

GazeHawk logo
Logo
GazeHawk favicon
Favicon

UI Components

Live previews rendered using GazeHawk's actual button styles.

buttonPrimary
background #7CB914 textColor #FFFFFF borderColor #8CAF50 borderRadius 6px shadow rgb(34, 34, 34) 1px 1px 5px 0px, rgb(173, 220, 91) 3px 3px 3px 0px inset
buttonSecondary
background #12295C textColor #3A3A3A borderColor #132A5D borderRadius 5px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses and marketers

GazeHawk Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is GazeHawk's primary brand color?

GazeHawk's primary brand color is #137EA6. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does GazeHawk use?

GazeHawk uses #7CB914 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does GazeHawk use?

GazeHawk uses Cabin for body text and Georgia for headings. Fonts were detected on http://gazehawk.com as part of their live design system.

Does GazeHawk use a light or dark theme?

GazeHawk's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find GazeHawk's logo?

GazeHawk's logo is available directly on their site (http://gazehawk.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://gazehawk.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GazeHawk.

Methodology

Brand data on this page was extracted from http://gazehawk.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by GazeHawk.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cabin",
      "role": "body"
    },
    {
      "family": "Georgia",
      "role": "heading"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#137EA6",
    "secondary": "#1F98B4",
    "accent": "#7CB914",
    "background": "#FFFFFF",
    "textPrimary": "#11275A",
    "link": "#11275A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cabin",
      "heading": "Georgia"
    },
    "fontStacks": {
      "heading": [
        "arial",
        "helvetica",
        "clean",
        "sans-serif"
      ],
      "body": [
        "arial",
        "helvetica",
        "clean",
        "sans-serif"
      ],
      "paragraph": [
        "arial",
        "helvetica",
        "clean",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18.005px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7CB914",
      "textColor": "#FFFFFF",
      "borderColor": "#8CAF50",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgb(34, 34, 34) 1px 1px 5px 0px, rgb(173, 220, 91) 3px 3px 3px 0px inset"
    },
    "buttonSecondary": {
      "background": "#12295C",
      "textColor": "#3A3A3A",
      "borderColor": "#132A5D",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://gazehawk.com/i/a94545ac/logo.png",
    "favicon": "https://gazehawk.com/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "GazeHawk"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium/large size, and matches the brand name 'GazeHawk' in the alt text. It is also linked to the homepage, indicating it is the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 ('Get Started') has a vibrant green background (#7CB914), which is a strong indicator of a primary CTA. The text 'Get Started' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Sign Up Now",
      "reasoning": "Button #0 ('Sign Up Now') has a different color group (#12295C) and serves as a secondary action with a less vibrant color compared to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and marketers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and matches the brand name 'GazeHawk' in the alt text. It is also linked to the homepage, indicating it is the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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