GrubMarket Brand Identity
A complete profile of GrubMarket's visual system — colors, typography, components, and personality — extracted from http://grubmarket.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://grubmarket.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using GrubMarket's actual button styles.
Brand Personality
GrubMarket Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is GrubMarket's primary brand color?
GrubMarket's primary brand color is #14864F. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does GrubMarket use?
GrubMarket uses #0D6EFD as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does GrubMarket use?
GrubMarket uses Museo Sans Rounded for body text and Patua One for headings. Fonts were detected on http://grubmarket.com as part of their live design system.
Does GrubMarket use a light or dark theme?
GrubMarket's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find GrubMarket's logo?
GrubMarket's logo is available directly on their site (http://grubmarket.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://grubmarket.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GrubMarket.
Methodology
Brand data on this page was extracted from http://grubmarket.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by GrubMarket.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Museo Sans Rounded",
"role": "body"
},
{
"family": "Patua One",
"role": "heading"
}
],
"colors": {
"primary": "#14864F",
"secondary": "#6C757D",
"accent": "#0D6EFD",
"background": "#FFFFFF",
"textPrimary": "#0D6EFD",
"link": "#0D6EFD"
},
"typography": {
"fontFamilies": {
"primary": "Museo Sans Rounded",
"heading": "Patua One"
},
"fontStacks": {
"heading": [
"Patua One"
],
"body": [
"Museo Sans Rounded"
],
"paragraph": [
"Museo Sans Rounded"
]
},
"fontSizes": {
"h1": "50px",
"h2": "36px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#14864F",
"borderColor": "#14864F",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#14864F",
"borderColor": "#14864F",
"borderRadius": "5px",
"borderRadiusCorners": {
"topLeft": "5px",
"topRight": "5px",
"bottomRight": "5px",
"bottomLeft": "5px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://grubmarket.com/hello/assets/icons/logo_black.svg",
"favicon": "https://grubmarket.com/hello/favicon.ico",
"ogImage": null
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is larger, more visible, and positioned higher on the page, making it more prominent as the main brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Buy Wholesale",
"reasoning": "Button #0 'Buy Wholesale' has a vibrant text color (#14864F) against a white background, making it stand out as a primary CTA. The text is action-oriented and aligns with the site's wholesale focus."
},
"secondary": {
"index": 2,
"text": "Order Delivery",
"reasoning": "Button #2 'Order Delivery' has a transparent background with a green text color, making it a suitable secondary CTA. It complements the primary button without overshadowing it."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses looking for wholesale food solutions"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is larger, more visible, and positioned higher on the page, making it more prominent as the main brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}