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Healia Brand Identity

A complete profile of Healia's visual system — colors, typography, components, and personality — extracted from https://www.healiahealth.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#442131
Accent
#FFA74A
Body Font
Poppins
Heading
Poppins

Color Palette

Brand palette extracted from https://www.healiahealth.com/.

primary
#442131
rgb(68, 33, 49)
secondary
#FAF4DC
rgb(250, 244, 220)
accent
#FFA74A
rgb(255, 167, 74)
background
#FFFBEC
rgb(255, 251, 236)
textPrimary
#442131
rgb(68, 33, 49)
link
#442131
rgb(68, 33, 49)

Typography

Each font links to its Google Fonts page where available.

primary
Poppins
heading
Poppins
Poppins, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Healia logo
Logo
Healia favicon
Favicon
Healia social image
Social Card

UI Components

Live previews rendered using Healia's actual button styles.

buttonPrimary
background #FFA74A textColor #442131 borderRadius 22px shadow none
buttonSecondary
background #442131 textColor #FFFBEC borderRadius 22px shadow none

Brand Personality

Tone: professional Energy: medium Audience: families seeking health benefits

Healia Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Healia's primary brand color?

Healia's primary brand color is #442131. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Healia use?

Healia uses #FFA74A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Healia use?

Healia uses Poppins as the primary typeface across body and headings.

Does Healia use a light or dark theme?

Healia's primary site uses a light color scheme, with a background of #FFFBEC.

Where can I find Healia's logo?

Healia's logo is available directly on their site (https://www.healiahealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.healiahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Healia.

Methodology

Brand data on this page was extracted from https://www.healiahealth.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Healia.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#442131",
    "secondary": "#FAF4DC",
    "accent": "#FFA74A",
    "background": "#FFFBEC",
    "textPrimary": "#442131",
    "link": "#442131"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "62px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFA74A",
      "textColor": "#442131",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#442131",
      "textColor": "#FFFBEC",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a vibrant orange background (#FFA74A) and action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "See how it works",
      "reasoning": "Button #5 has a different color group (#442131) and serves as a secondary action with text 'See how it works'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "families seeking health benefits"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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