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Hellometer Brand Identity

A complete profile of Hellometer's visual system — colors, typography, components, and personality — extracted from https://hellometer.io/. Built for designers, agents, and AI tools.

Download JSON
Primary
#3C4858
Accent
#2897EC
Body Font
Inter
Heading
DM Sans

Color Palette

Brand palette extracted from https://hellometer.io/.

primary
#3C4858
rgb(60, 72, 88)
secondary
#0F2035
rgb(15, 32, 53)
accent
#2897EC
rgb(40, 151, 236)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0B1A2E
rgb(11, 26, 46)
link
#0B1A2E
rgb(11, 26, 46)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
DM Sans
Inter
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Hellometer logo
Logo
Hellometer favicon
Favicon
Hellometer social image
Social Card

UI Components

Live previews rendered using Hellometer's actual button styles.

input
background #0F2035 textColor #FFFFFF borderColor #314158 borderRadius 2px shadow none
buttonPrimary
background #2897EC textColor #FFFFFF borderRadius 2px shadow none
buttonSecondary
background #314158 textColor #B0BEC5 borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: restaurant operators and managers

Hellometer Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Hellometer's primary brand color?

Hellometer's primary brand color is #3C4858. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hellometer use?

Hellometer uses #2897EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hellometer use?

Hellometer uses Inter for body text and DM Sans for headings. Fonts were detected on https://hellometer.io/ as part of their live design system.

Does Hellometer use a light or dark theme?

Hellometer's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Hellometer's logo?

Hellometer's logo is available directly on their site (https://hellometer.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://hellometer.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hellometer.

Methodology

Brand data on this page was extracted from https://hellometer.io/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hellometer.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3C4858",
    "secondary": "#0F2035",
    "accent": "#2897EC",
    "background": "#FFFFFF",
    "textPrimary": "#0B1A2E",
    "link": "#0B1A2E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#0F2035",
      "textColor": "#FFFFFF",
      "borderColor": "#314158",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2897EC",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#314158",
      "textColor": "#B0BEC5",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hellometer.ai/images/logos/hellometerCV_whitelogo.svg",
    "favicon": "https://hellometer.ai/icon.svg?icon.e4b51f80.svg",
    "ogImage": "https://hellometer.ai/opengraph-image?e47fbf7474c56f57",
    "logoHref": "/",
    "logoAlt": "Hellometer"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hellometer'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send Message ->",
      "reasoning": "Button #0 ('Send Message ->') is the primary CTA due to its vibrant blue color (#2897EC) and action-oriented text, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Video Security",
      "reasoning": "Button #2 ('Video Security') is chosen as secondary because it has a different color group (#314158) and serves as a supportive action with less prominence."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "restaurant operators and managers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Hellometer'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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