Heroic Labs Brand Identity
A complete profile of Heroic Labs's visual system — colors, typography, components, and personality — extracted from http://heroiclabs.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://heroiclabs.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Heroic Labs's actual button styles.
Brand Personality
Heroic Labs Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Heroic Labs's primary brand color?
Heroic Labs's primary brand color is #3B3F77. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Heroic Labs use?
Heroic Labs uses #6B59EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Heroic Labs use?
Heroic Labs uses Inter as the primary typeface across body and headings.
Does Heroic Labs use a light or dark theme?
Heroic Labs's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Heroic Labs's logo?
Heroic Labs's logo is available directly on their site (http://heroiclabs.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://heroiclabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Heroic Labs.
Methodology
Brand data on this page was extracted from http://heroiclabs.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Heroic Labs.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
}
],
"colors": {
"primary": "#3B3F77",
"secondary": "#6B59EE",
"accent": "#6B59EE",
"background": "#FFFFFF",
"textPrimary": "#334155",
"link": "#334155"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Inter",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Inter",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "42px",
"h2": "26.25px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "5px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#292524",
"borderColor": null,
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#6B59EE",
"textColor": "#FFFFFF",
"borderColor": "#5B55D5",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#334155",
"borderColor": "#E5E7EB",
"borderRadius": "10.5px",
"borderRadiusCorners": {
"topLeft": "10.5px",
"topRight": "10.5px",
"bottomRight": "10.5px",
"bottomLeft": "10.5px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
}
},
"images": {
"logo": "https://heroiclabs.com/images/brand/logo-white.7d5f2005fa20c965cbadf580ccca8b5ac8a68081dead2fb8dca992e5e030a902.svg",
"favicon": "https://heroiclabs.com/favicon/apple-touch-icon.png",
"ogImage": "https://heroiclabs.com/images/brand/og_hu4712740872249303684.webp",
"logoHref": "/",
"logoAlt": "Heroic Labs Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Heroic Labs'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Sign Up",
"reasoning": "Button #2 ('Sign Up') is the primary CTA due to its vibrant brand color (#6B59EE) and action-oriented text, making it stand out as the main call-to-action."
},
"secondary": {
"index": 2,
"text": "Deploy Nakama and SatoriGet Started",
"reasoning": "Button #0 ('Deploy Nakama and SatoriGet Started') is selected as secondary due to its contrasting white background, making it less prominent than the primary button."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "game developers and tech companies"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Heroic Labs'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}