HitPay Brand Identity
A complete profile of HitPay's visual system — colors, typography, components, and personality — extracted from https://www.hitpayapp.com. Built for designers, agents, and AI tools.
Primary
#212833
Accent
#F3F5F6
Body Font
Hauora Medium
Heading
Hauora SemiBold
Color Palette
Brand palette extracted from https://www.hitpayapp.com.
Typography
Each font links to its Google Fonts page where available.
primary
Hauora Medium
heading
Hauora SemiBold
MD Nichrome Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using HitPay's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: businesses looking for payment solutions
HitPay Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is HitPay's primary brand color?
HitPay's primary brand color is #212833. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does HitPay use?
HitPay uses #F3F5F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does HitPay use?
HitPay uses Hauora Medium for body text and Hauora SemiBold for headings. Fonts were detected on https://www.hitpayapp.com as part of their live design system.
Does HitPay use a light or dark theme?
HitPay's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find HitPay's logo?
HitPay's logo is available directly on their site (https://www.hitpayapp.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.hitpayapp.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HitPay.
Methodology
Brand data on this page was extracted from https://www.hitpayapp.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by HitPay.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Hauora Medium",
"role": "body"
},
{
"family": "Hauora SemiBold",
"role": "heading"
},
{
"family": "MD Nichrome Regular",
"role": "display"
}
],
"colors": {
"primary": "#212833",
"secondary": "#2465DE",
"accent": "#F3F5F6",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Hauora Medium",
"heading": "Hauora SemiBold"
},
"fontStacks": {
"heading": [
"MD Nichrome Regular",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Hauora Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "40px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "#EFEFEF",
"textColor": "#000000",
"borderColor": "#767676",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#F3F5F6",
"textColor": "#0000EE",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 1px 1px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2089%2028%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2289%22%20height%3D%2228%22%20viewBox%3D%220%200%2089%2028%22%20fill%3D%22none%22%20id%3D%22svg2024567622_6068%22%3E%0A%3Cpath%20d%3D%22M3.67076%2012.5612V20.3465H0.0162881C0.0124559%2020.2583%200.00479199%2020.1739%200.00479199%2020.0895C0.00479199%2014.2098%200.00319349%208.3298%200%202.44948C0%202.22316%200.0550876%202.14981%200.290288%202.15268C1.32753%202.16483%202.36542%202.16483%203.40394%202.15268C3.61136%202.15268%203.67459%202.20399%203.67363%202.4188C3.66597%204.75625%203.66885%207.09419%203.66885%209.43165V9.73947C3.78094%209.74475%203.87435%209.75242%203.96728%209.75242C6.38491%209.75242%208.80542%209.75241%2011.2207%209.75817C11.453%209.75817%2011.5133%209.69296%2011.5129%209.46377C11.5047%207.13447%2011.5076%204.80468%2011.5081%202.47489C11.5081%202.15844%2011.5081%202.15747%2011.8204%202.15747C12.8575%202.15747%2013.895%202.16323%2014.9341%202.15268C15.1482%202.15268%2015.2004%202.21645%2015.2004%202.42454C15.1953%208.32053%2015.1938%2014.2165%2015.1961%2020.1125V20.3417H11.5076V12.8872C11.5076%2012.5612%2011.5076%2012.5612%2011.1852%2012.5612H3.67076Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M66.6293%208.08623C66.6355%207.95486%2066.6422%207.87909%2066.6422%207.80333C66.6422%207.23707%2066.6461%206.67033%2066.6422%206.10406C66.6422%205.96358%2066.6806%205.90557%2066.831%205.90605C67.9324%205.91084%2069.0342%205.91084%2070.1362%205.90605C70.2799%205.90605%2070.3451%205.95064%2070.3326%206.09784C70.3269%206.16113%2070.3326%206.22538%2070.3326%206.28963V20.3465H66.6499V18.0781C66.3007%2018.4703%2065.9845%2018.8668%2065.6253%2019.2197C64.706%2020.1231%2063.5722%2020.5325%2062.2999%2020.5814C61.3645%2020.6222%2060.4312%2020.4635%2059.5618%2020.1159C58.4816%2019.6843%2057.5978%2018.9824%2056.8725%2018.0723C55.5667%2016.4344%2055.1931%2014.5362%2055.3009%2012.5037C55.3459%2011.6483%2055.4925%2010.8121%2055.8115%2010.0104C56.1357%209.18612%2056.6107%208.42965%2057.2122%207.77984C57.9695%206.95849%2058.872%206.36203%2059.9349%206.0379C61.3083%205.61932%2062.7032%205.56801%2064.0766%206.0264C65.1141%206.37258%2065.9156%207.05775%2066.5392%207.95198L66.6293%208.08623ZM66.6619%2013.1687C66.637%2012.8594%2066.6212%2012.5487%2066.5857%2012.2404C66.4061%2010.6582%2065.1453%209.27821%2063.5865%208.97998C62.5748%208.78531%2061.6158%208.93539%2060.7531%209.52659C59.8708%2010.1307%2059.3074%2010.9511%2059.1244%2012.0151C58.8332%2013.7182%2059.0559%2015.2707%2060.436%2016.4862C61.0119%2016.9998%2061.7383%2017.3133%2062.5068%2017.38C63.3882%2017.4639%2064.2006%2017.2395%2064.9288%2016.7384C65.4347%2016.3997%2065.8518%2015.944%2066.1445%2015.4098C66.5215%2014.7126%2066.6623%2013.9579%2066.6619%2013.1692V13.1687Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M43.4019%2013.1245V20.3397H39.6775V20.0861C39.6775%2014.2077%2039.6761%208.32893%2039.6732%202.44989C39.6732%202.22405%2039.7278%202.15165%2039.9606%202.15261C42.1162%202.16124%2044.2685%202.14781%2046.4226%202.16172C47.626%202.16939%2048.8077%202.32858%2049.9195%202.83299C50.5279%203.11406%2051.0775%203.50813%2051.5391%203.99429C52.0608%204.53226%2052.4857%205.14024%2052.7175%205.85467C53.1486%207.18234%2053.0528%208.4918%2052.513%209.77536C52.2255%2010.462%2051.8284%2011.08%2051.2785%2011.57C50.8973%2011.9066%2050.472%2012.1896%2050.0144%2012.4111C48.9576%2012.9241%2047.8152%2013.1034%2046.6492%2013.1207C45.66%2013.1355%2044.6704%2013.1236%2043.6793%2013.124L43.4019%2013.1245ZM43.4019%2010.2572C43.4422%2010.2755%2043.4565%2010.2874%2043.4704%2010.2874C44.6416%2010.2779%2045.8176%2010.3196%2046.9826%2010.2424C48.2305%2010.1594%2049.0506%209.33568%2049.2154%208.10629C49.4324%206.48997%2048.5759%205.09229%2046.8131%205.02468C45.707%204.98249%2044.598%205.00839%2043.4901%205.00503C43.4591%205.01084%2043.4293%205.02168%2043.4019%205.03715V10.2572Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M75.9421%2027.1791C76.6223%2025.5872%2077.2935%2024.0222%2077.9598%2022.4552C78.2712%2021.7226%2078.5761%2020.9874%2078.8747%2020.2496C78.9114%2020.1477%2078.9114%2020.0361%2078.8747%2019.9341C78.4101%2018.757%2077.9339%2017.5847%2077.4645%2016.4095C77.1248%2015.5594%2076.7938%2014.7059%2076.4528%2013.8563C75.8966%2012.4658%2075.3328%2011.0801%2074.7762%209.69056C74.4485%208.87017%2074.1329%208.04499%2073.8076%207.22365C73.6414%206.80266%2073.4665%206.38504%2073.2807%205.92905C73.3765%205.91946%2073.4436%205.907%2073.5097%205.907C74.7384%205.907%2075.9671%205.907%2077.1981%205.90364C77.3419%205.90364%2077.4185%205.93432%2077.4726%206.08967C77.8314%207.11959%2078.2046%208.14472%2078.5744%209.17032C79.0021%2010.3532%2079.4366%2011.5342%2079.8596%2012.7185C80.2122%2013.7%2080.5566%2014.6843%2080.9067%2015.6663C80.9546%2015.8068%2081.0198%2015.943%2081.0984%2016.1314C81.2205%2015.8274%2081.3264%2015.5766%2081.4222%2015.322C81.7637%2014.411%2082.0986%2013.5%2082.4425%2012.5924C82.8995%2011.3865%2083.3632%2010.1835%2083.8226%208.97853C84.1938%208.00423%2084.5607%207.02801%2084.9372%206.05371C84.9617%205.9909%2085.0517%205.90987%2085.1116%205.90987C86.3164%205.9022%2087.5211%205.90508%2088.7258%205.907C88.7559%205.91371%2088.7848%205.92434%2088.8121%205.93864C88.7766%206.03741%2088.7479%206.13427%2088.7091%206.22633C88.3342%207.114%2087.9581%208.00104%2087.581%208.88744C87.1278%209.94804%2086.6665%2011.0063%2086.2158%2012.0683C85.513%2013.7244%2084.8175%2015.3834%2084.1162%2017.04C83.474%2018.5574%2082.8299%2020.074%2082.1838%2021.5898C81.609%2022.9371%2081.0342%2024.2838%2080.4593%2025.6299C80.2677%2026.0839%2080.0761%2026.5409%2079.8903%2026.9969C79.8424%2027.1134%2079.7945%2027.1987%2079.6392%2027.1982C78.4417%2027.1915%2077.2441%2027.1944%2076.0466%2027.1935C76.0115%2027.1909%2075.9766%2027.1861%2075.9421%2027.1791Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M35.6668%205.90652V6.22105C35.6668%207.01858%2035.6668%207.81612%2035.6668%208.61365C35.6668%208.92915%2035.6668%208.92962%2035.3607%208.92962C34.4911%208.92962%2033.6215%208.92962%2032.7519%208.92962H32.4434C32.4382%209.03367%2032.43%209.11759%2032.43%209.2015C32.43%2011.4589%2032.4233%2013.7163%2032.4367%2015.9737C32.4388%2016.2496%2032.4981%2016.5221%2032.6111%2016.7739C32.7792%2017.1397%2033.1519%2017.2308%2033.5184%2017.2476C34.1473%2017.2764%2034.7772%2017.286%2035.4067%2017.2817C35.638%2017.2817%2035.7061%2017.3502%2035.7027%2017.5799C35.6907%2018.4171%2035.6984%2019.2547%2035.6974%2020.0924C35.6974%2020.1705%2035.6898%2020.2482%2035.6859%2020.3158C35.6572%2020.334%2035.6443%2020.3494%2035.6313%2020.3494C34.4285%2020.3455%2033.2214%2020.4414%2032.0248%2020.2559C31.0796%2020.1092%2030.2337%2019.7452%2029.5928%2019.003C29.1693%2018.5125%2028.9427%2017.9256%2028.857%2017.2927C28.7817%2016.7808%2028.7393%2016.2646%2028.73%2015.7473C28.7166%2013.5858%2028.7243%2011.4244%2028.7243%209.26287V8.92724C28.2812%208.92724%2027.8673%208.91572%2027.4549%208.93202C27.235%208.94065%2027.1722%208.87353%2027.1756%208.65201C27.1885%207.75107%2027.1809%206.85013%2027.1809%205.91899H28.7166V2.37085H32.4219V5.90604L35.6668%205.90652Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M23.651%2020.3498H20.0104V5.92759H23.651V20.3498Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3Cpath%20d%3D%22M21.81%204.47526C20.5271%204.47526%2019.6065%203.51966%2019.5959%202.22171C19.5863%200.989448%2020.6378%20-0.0318449%2021.8564%200.000759667C23.0933%200.0328847%2024.0523%201.00095%2024.0599%202.25431C24.0695%203.47554%2023.043%204.54095%2021.81%204.47526Z%22%20fill%3D%22%230E2859%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://framerusercontent.com/images/CQzx6eLJNWbWwXLuwfctLjQZlMY.svg",
"ogImage": "https://framerusercontent.com/assets/SqO5FSBPfcCteQHpEwPsWixAUng.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is a medium-sized wordmark in the header, linking to the homepage, which is typical for a brand logo. It is more prominent than the small icon-sized candidate #0.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Read the Docs",
"reasoning": "Button #0 has a vibrant blue background (#F3F5F6) which aligns with the brand's color scheme and is more visually prominent. The text 'Read the Docs' suggests an action-oriented purpose, making it a suitable primary CTA."
},
"secondary": {
"index": 1,
"text": "Olive AnkaraSingapore",
"reasoning": "Button #1 has a white background (#FFFFFF), making it less visually prominent. The text 'Olive AnkaraSingapore' is less action-oriented, fitting a secondary role."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses looking for payment solutions"
},
"designSystem": {
"framework": "bootstrap",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is a medium-sized wordmark in the header, linking to the homepage, which is typical for a brand logo. It is more prominent than the small icon-sized candidate #0.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}