Human Archive Brand Identity
A complete profile of Human Archive's visual system — colors, typography, components, and personality — extracted from https://www.humanarchive.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.humanarchive.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Human Archive's actual button styles.
Brand Personality
Human Archive Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Human Archive's primary brand color?
Human Archive's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Human Archive use?
Human Archive uses Inter as the primary typeface across body and headings.
Does Human Archive use a light or dark theme?
Human Archive's primary site uses a dark color scheme, with a background of #000000.
Where can I find Human Archive's logo?
Human Archive's logo is available directly on their site (https://www.humanarchive.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.humanarchive.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Human Archive.
Methodology
Brand data on this page was extracted from https://www.humanarchive.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Human Archive.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#0000EE",
"background": "#000000",
"textPrimary": "#000000",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"Helvetica Neue",
"sans-serif"
],
"body": [
"Inter",
"Helvetica Neue",
"sans-serif"
],
"paragraph": [
"Inter",
"Helvetica Neue",
"sans-serif"
]
},
"fontSizes": {
"h1": "60.8px",
"h2": "38.4px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "3px"
},
"components": {
"buttonPrimary": {
"background": "#FFFFFF",
"textColor": "#000000",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#000000",
"textColor": "#FFFFFF",
"borderColor": "#2E2E2E",
"borderRadius": "3px",
"borderRadiusCorners": {
"topLeft": "3px",
"topRight": "3px",
"bottomRight": "3px",
"bottomLeft": "3px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.humanarchive.ai/logo-wordmark.png",
"favicon": "https://www.humanarchive.ai/logo-icon.png",
"ogImage": "https://humanarchive.ai/og-preview.png",
"logoAlt": "Human Archive"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Human Archive'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Request Access",
"reasoning": "Button #2 'Request Access' is likely the primary CTA due to its action-oriented text and distinct white background, which contrasts with the dark theme of the site, making it stand out."
},
"secondary": {
"index": 0,
"text": "Let's Talk",
"reasoning": "Button #0 'Let's Talk' serves as a secondary action with a dark background, providing a less prominent option compared to the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.8,
"overall": 0.8500000000000001
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Human Archive'. It is the most prominent logo fitting the brand identity.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}