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Hungry Labs Brand Identity

A complete profile of Hungry Labs's visual system — colors, typography, components, and personality — extracted from http://hungrylabs.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#19184A
Accent
#EEF1FC
Body Font
DM Sans
Heading
DM Sans

Color Palette

Brand palette extracted from http://hungrylabs.com.

primary
#19184A
rgb(25, 24, 74)
secondary
#637CF7
rgb(99, 124, 247)
accent
#EEF1FC
rgb(238, 241, 252)
background
#F8FAFC
rgb(248, 250, 252)
textPrimary
#343434
rgb(52, 52, 52)
link
#0F172A
rgb(15, 23, 42)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
DM Sans
DM Sans, Inter, Product Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Hungry Labs logo
Logo
Hungry Labs favicon
Favicon
Hungry Labs social image
Social Card

UI Components

Live previews rendered using Hungry Labs's actual button styles.

input
background #FFFFFF textColor #0F172A borderColor #E2E8F0 borderRadius 13.08px shadow none
buttonPrimary
background #EEF1FC textColor #343434 borderColor #BFCAFA borderRadius 13.08px shadow rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px
buttonSecondary
background #FEFEFE textColor #343434 borderRadius 13.08px shadow rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px

Brand Personality

Tone: professional Energy: medium Audience: businesses looking to purchase premium domains

Hungry Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Hungry Labs's primary brand color?

Hungry Labs's primary brand color is #19184A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hungry Labs use?

Hungry Labs uses #EEF1FC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hungry Labs use?

Hungry Labs uses DM Sans as the primary typeface across body and headings.

Does Hungry Labs use a light or dark theme?

Hungry Labs's primary site uses a light color scheme, with a background of #F8FAFC.

Where can I find Hungry Labs's logo?

Hungry Labs's logo is available directly on their site (http://hungrylabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://hungrylabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hungry Labs.

Methodology

Brand data on this page was extracted from http://hungrylabs.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hungry Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Product Sans",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#19184A",
    "secondary": "#637CF7",
    "accent": "#EEF1FC",
    "background": "#F8FAFC",
    "textPrimary": "#343434",
    "link": "#0F172A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "Inter",
        "Product Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52.32px",
      "h2": "19.62px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F172A",
      "borderColor": "#E2E8F0",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEF1FC",
      "textColor": "#343434",
      "borderColor": "#BFCAFA",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px"
    },
    "buttonSecondary": {
      "background": "#FEFEFE",
      "textColor": "#343434",
      "borderRadius": "13.08px",
      "borderRadiusCorners": {
        "topLeft": "13.08px",
        "topRight": "13.08px",
        "bottomRight": "13.08px",
        "bottomLeft": "13.08px"
      },
      "shadow": "rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px"
    }
  },
  "images": {
    "logo": "https://img.atom.com//public/images/logo.svg",
    "favicon": "https://www.atom.com/assets/images/atom-favicon.png",
    "ogImage": "https://img.atom.com/story_images/visual_images/logo-image-68241-hungrylabs.jpg?class=show",
    "logoHref": "https://www.atom.com",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title ('HungryLabs.com').",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Buy Now\n                                                            \n                        \n      ",
      "reasoning": "Button #2 ('Buy Now') has a vibrant blue background (#EEF1FC) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Secure This Domain",
      "reasoning": "Button #0 ('Secure This Domain') has a different background color (#FEFEFE) and serves as a secondary action related to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase premium domains"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand inferred from the URL and page title ('HungryLabs.com').",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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