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Hydra Brand Identity

A complete profile of Hydra's visual system — colors, typography, components, and personality — extracted from https://hydra.so. Built for designers, agents, and AI tools.

Download JSON

Primary

#FC7D1D

Accent

#FC7D1D

Body Font

Work Sans

Heading

Space Grotesk

Color Palette

Brand palette extracted from https://hydra.so.

primary

#FC7D1D

rgb(252, 125, 29)

secondary

#894817

rgb(137, 72, 23)

accent

#FC7D1D

rgb(252, 125, 29)

background

#000000

rgb(0, 0, 0)

textPrimary

#000000

rgb(0, 0, 0)

link

#3898EC

rgb(56, 152, 236)

Typography

Each font links to its Google Fonts page where available.

primary

Work Sans

Work Sans Google Fonts →

heading

Space Grotesk

Space Grotesk Google Fonts →

Verdana, Geneva, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Hydra's actual button styles.

buttonPrimary

background #FFFFFF textColor #000000 borderColor #000000 borderRadius 1920px shadow none

buttonSecondary

background transparent textColor #FFFFFF borderColor #323232 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech professionals

Hydra Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: hydra.so

Image: cdn.prod.website-files.com

Source: hydra.so

Image: cdn.prod.website-files.com

Source: hydra.so

Image: cdn.prod.website-files.com

Source: hydra.so

Image: cdn.prod.website-files.com

Source: hydra.so

Image: cdn.prod.website-files.com

Source: hydra.so

Frequently Asked Questions

What is Hydra's primary brand color?

Hydra's primary brand color is #FC7D1D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Hydra use?

Hydra uses Work Sans for body text and Space Grotesk for headings. Fonts were detected on https://hydra.so as part of their live design system.

Does Hydra use a light or dark theme?

Hydra's primary site uses a dark color scheme, with a background of #000000.

Where can I find Hydra's logo?

Hydra's logo is available directly on their site (https://hydra.so). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://hydra.so using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hydra.

Methodology

Brand data on this page was extracted from https://hydra.so on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hydra.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/hydra.json GET /branding/hydra/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FC7D1D",
    "secondary": "#894817",
    "accent": "#FC7D1D",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Verdana",
        "Geneva",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "1920px",
      "borderRadiusCorners": {
        "topLeft": "1920px",
        "topRight": "1920px",
        "bottomRight": "1920px",
        "bottomLeft": "1920px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#323232",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/640edc15766e120e6cf226b4/640efcfc2786300a7c07c860_fav.png",
    "ogImage": "https://cdn.prod.website-files.com/640edc15766e120e6cf226b4/67db18fb033b93ebd04d4594_66bf188ecd6a3ee4e339fe5d_hydra-og.webp",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Hydra'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #0 ('Book a demo') has a distinct white background with black text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to engage directly with the service."
    },
    "secondary": {
      "index": 1,
      "text": "Star it ⭐️",
      "reasoning": "Button #1 ('Star it ⭐️') has a transparent background, making it less prominent than the primary button. It serves as a secondary action, encouraging users to engage with the brand on GitHub."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Hydra'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Hydra Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Hydra Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles