Hypermile Brand Identity
A complete profile of Hypermile's visual system — colors, typography, components, and personality — extracted from https://hypermile.ai. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://hypermile.ai.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Hypermile's actual button styles.
Brand Personality
Hypermile Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Hypermile's primary brand color?
Hypermile's primary brand color is #A38EE8. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Hypermile use?
Hypermile uses PPMori as the primary typeface across body and headings.
Does Hypermile use a light or dark theme?
Hypermile's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://hypermile.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hypermile.
Methodology
Brand data on this page was extracted from https://hypermile.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hypermile.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "PPMori",
"role": "unknown"
},
{
"family": "Space Grotesk",
"role": "unknown"
}
],
"colors": {
"primary": "#A38EE8",
"secondary": "#2B234A",
"accent": "#A38EE8",
"background": "#FFFFFF",
"textPrimary": "#3E3071",
"link": "#3E3071"
},
"typography": {
"fontFamilies": {
"primary": "PPMori",
"heading": "PPMori"
},
"fontStacks": {
"heading": [
"PPMori",
"sans-serif"
],
"body": [
"PPMori",
"sans-serif"
],
"paragraph": [
"PPMori",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "16px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "2px"
},
"components": {
"buttonPrimary": {
"background": "#A38EE8",
"textColor": "#FFFFFF",
"borderRadius": "5.90625px",
"borderRadiusCorners": {
"topLeft": "5.90625px",
"topRight": "5.90625px",
"bottomRight": "5.90625px",
"bottomLeft": "5.90625px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#2B234A",
"textColor": "#FFFFFF",
"borderRadius": "5.90625px",
"borderRadiusCorners": {
"topLeft": "5.90625px",
"topRight": "5.90625px",
"bottomRight": "5.90625px",
"bottomLeft": "5.90625px"
},
"shadow": "rgb(163, 142, 232) 0px 0px 0px 1px inset"
}
},
"images": {
"favicon": "https://hypermile.ai/konboi-favicon-white-20050829-ac7f4aede1bb4045a8fe36522520e0b7.png",
"ogImage": "https://assets.api.gamma.app/oty7n85lln419u6/screenshots/eihircplz3tmz62/v2m7y1mruwssc43/slide/ziPMrjk9JKW9PzfR7j4BRlbvtfE"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable logo candidate was found in the header area that matches the brand 'Hypermile'. The provided candidate does not meet the criteria for a primary brand logo.",
"confidence": 0.2,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "See how it works",
"reasoning": "The button 'See how it works' is likely the primary CTA due to its action-oriented text and vibrant blue color, which is often used to draw attention."
},
"secondary": {
"index": 3,
"text": "Talk to us",
"reasoning": "The button 'Talk to us' serves as a secondary action with a different background color, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "technology companies and professionals"
},
"designSystem": {
"framework": "chakra",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable logo candidate was found in the header area that matches the brand 'Hypermile'. The provided candidate does not meet the criteria for a primary brand logo.",
"confidence": 0.2
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}