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Infor Brand Identity

A complete profile of Infor's visual system — colors, typography, components, and personality — extracted from https://infor.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#460DAF
Accent
#460DAF
Body Font
Source Sans Pro
Heading
Montserrat

Color Palette

Brand palette extracted from https://infor.com.

primary
#460DAF
rgb(70, 13, 175)
secondary
#D5000E
rgb(213, 0, 14)
accent
#460DAF
rgb(70, 13, 175)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#15262E
rgb(21, 38, 46)
link
#15262E
rgb(21, 38, 46)

Typography

Each font links to its Google Fonts page where available.

primary
Source Sans Pro
Source Sans Pro Google Fonts →
heading
Montserrat
Montserrat, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Infor logo
Logo
Infor favicon
Favicon
Infor social image
Social Card

UI Components

Live previews rendered using Infor's actual button styles.

input
background #FFFFFF textColor #000000 borderColor #DEE0E2 borderRadius 8px shadow none
buttonPrimary
background #460DAF textColor #FFFFFF borderColor #460DAF borderRadius 8px shadow none
buttonSecondary
background #ED0C0C textColor #000000 borderRadius 20px shadow none

Brand Personality

Tone: professional Energy: medium Audience: enterprise businesses

Infor Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Infor's primary brand color?

Infor's primary brand color is #460DAF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Infor use?

Infor uses Source Sans Pro for body text and Montserrat for headings. Fonts were detected on https://infor.com as part of their live design system.

Does Infor use a light or dark theme?

Infor's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Infor's logo?

Infor's logo is available directly on their site (https://infor.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://infor.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Infor.

Methodology

Brand data on this page was extracted from https://infor.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Infor.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#460DAF",
    "secondary": "#D5000E",
    "accent": "#460DAF",
    "background": "#FFFFFF",
    "textPrimary": "#15262E",
    "link": "#15262E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans Pro",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#DEE0E2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#460DAF",
      "textColor": "#FFFFFF",
      "borderColor": "#460DAF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ED0C0C",
      "textColor": "#000000",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2083%2032%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M54.5106%2011.0775C60.6635%2011.0775%2065.5878%2015.1796%2065.5878%2021.5388C65.5878%2027.8977%2060.6635%2032%2054.5106%2032C48.3556%2032%2043.4328%2027.8977%2043.4328%2021.5388C43.4328%2015.1796%2048.3556%2011.0775%2054.5106%2011.0775ZM54.5106%2026.5852C57.5873%2026.5852%2059.4341%2024.5334%2059.4341%2021.5388C59.4341%2018.5435%2057.5873%2016.4927%2054.5106%2016.4927C51.4323%2016.4927%2049.5876%2018.5435%2049.5876%2021.5388C49.5876%2024.5334%2051.4323%2026.5852%2054.5106%2026.5852Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M0%2011.5695H6.15408V31.5086H0V11.5695Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.43881%2011.5693H15.3467V13.401C15.3467%2013.401%2016.3728%2011.0776%2021.2545%2011.077C27.4902%2011.0765%2028.6394%2015.1793%2028.6394%2020.5136V31.5081H22.486V21.7439C22.486%2019.4461%2022.4447%2016.4927%2019.2853%2016.4927C16.0849%2016.4927%2015.5929%2018.9951%2015.5929%2021.58V31.5081H9.43881V11.5693Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.7191%200C33.0319%200%2031.9245%203.69176%2031.9245%208.04105L31.9244%2031.5079H38.0785V16.4927H42.632V11.5691H38.0785V8.41038C38.0785%205.78476%2039.0628%205.16906%2041.0318%205.16906C41.7705%205.16906%2042.3443%205.33281%2043.0422%205.57933L43.3298%200.369326C42.1815%200.0815736%2040.9495%200%2039.7191%200Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.1523%2011.5693H67.9987V31.5081H74.1523V23.3985C74.1523%2019.4199%2074.7274%2016.0548%2079.4043%2016.0548C80.3066%2016.0548%2081.1679%2016.2186%2082.03%2016.4648V11.0629C75.7579%2010.7934%2074.1523%2013.312%2074.1523%2013.312V11.5693Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M5.49145e-05%204.99841L6.15399%200.781971V8.285H5.49145e-05V4.99841Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M76.4786%2029.278L76.4567%2030.7389L76.7517%2030.7434L76.7593%2030.2396L77.0544%2030.244L77.2987%2030.7516L77.6298%2030.7565L77.3077%2030.1542C77.3897%2030.1267%2077.4552%2030.0773%2077.5042%2030.006C77.5534%2029.93%2077.5786%2029.8488%2077.5799%2029.7624C77.5825%2029.5897%2077.5291%2029.4689%2077.4197%2029.4001C77.3105%2029.3265%2077.1791%2029.2885%2077.0255%2029.2862L76.4786%2029.278ZM76.9499%2030.0121L76.7627%2030.0093L76.77%2029.5271L76.9715%2029.5301C77.0818%2029.5318%2077.1583%2029.5545%2077.2008%2029.5984C77.2433%2029.6422%2077.2641%2029.7001%2077.263%2029.772C77.2606%2029.9352%2077.1562%2030.0152%2076.9499%2030.0121Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M76.2905%2031.2619C76.495%2031.385%2076.7196%2031.4483%2076.9643%2031.452C77.2138%2031.4557%2077.4426%2031.3992%2077.6507%2031.2823C77.8588%2031.1655%2078.0244%2031.0024%2078.1475%2030.7931C78.2755%2030.5791%2078.3416%2030.3329%2078.3457%2030.0546C78.35%2029.7715%2078.2913%2029.5235%2078.1697%2029.3105C78.053%2029.0976%2077.8923%2028.9297%2077.6878%2028.8066C77.4833%2028.6836%2077.2563%2028.6202%2077.0068%2028.6165C76.7621%2028.6128%2076.5357%2028.6694%2076.3276%2028.7862C76.1195%2028.9031%2075.9514%2029.0661%2075.8235%2029.2754C75.7004%2029.4847%2075.6367%2029.7309%2075.6325%2030.0139C75.6283%2030.2922%2075.6846%2030.5402%2075.8013%2030.7579C75.9229%2030.9709%2076.0859%2031.1389%2076.2905%2031.2619ZM77.5102%2031.0499C77.3504%2031.1435%2077.1698%2031.1887%2076.9683%2031.1857C76.7667%2031.1827%2076.5851%2031.132%2076.4234%2031.0336C76.2666%2030.9352%2076.1414%2030.799%2076.048%2030.6248C75.9596%2030.446%2075.917%2030.2438%2075.9204%2030.0183C75.9238%2029.7928%2075.9723%2029.5943%2076.0661%2029.423C76.1647%2029.2469%2076.2939%2029.1121%2076.4537%2029.0185C76.6183%2028.9202%2076.8014%2028.8725%2077.0029%2028.8755C77.2044%2028.8786%2077.3836%2028.9316%2077.5404%2029.0348C77.7021%2029.1332%2077.8296%2029.2719%2077.9229%2029.4508C78.0163%2029.625%2078.0612%2029.8248%2078.0579%2030.0503C78.0545%2030.2758%2078.0035%2030.4766%2077.9049%2030.6527C77.8063%2030.824%2077.6748%2030.9564%2077.5102%2031.0499Z%22%20style%3D%22fill%3A%20rgb(237%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.infor.com/favicon.png",
    "ogImage": "https://dam.infor.com/api/public/content/fca0303b32134113a26a902dbc37cc37?v=c3920804",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Infor'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Submit",
      "reasoning": "Button #1 with text 'Submit' uses a vibrant brand color (#460DAF) and is likely a primary action due to its color and action-oriented text."
    },
    "secondary": {
      "index": 2,
      "text": "Scroll to top",
      "reasoning": "Button #2 with text 'Scroll to top' uses a different vibrant color (#ED0C0C) and serves a secondary function, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which aligns with the brand 'Infor'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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