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Jopwell Brand Identity

A complete profile of Jopwell's visual system — colors, typography, components, and personality — extracted from http://jopwell.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#BB0B0B

Accent

#6B7280

Body Font

True Euclid

Heading

True Hellix

Color Palette

Brand palette extracted from http://jopwell.com.

primary

#BB0B0B

rgb(187, 11, 11)

secondary

#DC0D0D

rgb(220, 13, 13)

accent

#6B7280

rgb(107, 114, 128)

background

#000000

rgb(0, 0, 0)

textPrimary

#FFFFFF

rgb(255, 255, 255)

link

#6B7280

rgb(107, 114, 128)

Typography

Each font links to its Google Fonts page where available.

primary

True Euclid

True Euclid Google Fonts →

heading

True Hellix

True Hellix Google Fonts →

True Euclid, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Jopwell's actual button styles.

buttonPrimary

background #141414 textColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: corporate executives and HR professionals

Jopwell Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: tehcelup.pages.dev

Source: static.jopwell.com

Image: mailchimp.com

Source: mailchimp.com

Image: easy.jobs

Source: easy.jobs

Frequently Asked Questions

What is Jopwell's primary brand color?

Jopwell's primary brand color is #BB0B0B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Jopwell use?

Jopwell uses #6B7280 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Jopwell use?

Jopwell uses True Euclid for body text and True Hellix for headings. Fonts were detected on http://jopwell.com as part of their live design system.

Does Jopwell use a light or dark theme?

Jopwell's primary site uses a dark color scheme, with a background of #000000.

Where can I find Jopwell's logo?

Jopwell's logo is available directly on their site (http://jopwell.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://jopwell.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Jopwell.

Methodology

Brand data on this page was extracted from http://jopwell.com on 2026-04-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Jopwell.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/jopwell.json GET /branding/jopwell/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "True Euclid",
      "role": "body"
    },
    {
      "family": "True Hellix",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#BB0B0B",
    "secondary": "#DC0D0D",
    "accent": "#6B7280",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "True Euclid",
      "heading": "True Hellix"
    },
    "fontStacks": {
      "heading": [
        "True Euclid",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "True Euclid",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "True Euclid",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "20px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#141414",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20id%3D%22trueLogo%22%20viewBox%3D%220%200%2083%2030%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22trueTitle%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22trueTitle%22%20style%3D%22fill%3A%20none%20!important%3B%22%3ETrue%3C%2Ftitle%3E%3Cg%20fill%3D%22currentColor%22%20clip-path%3D%22url(%23a)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M18.166%2011.312H9.485v9.828c0%203.04%201.61%204.218%203.595%204.218%201.537%200%203.217-.684%204.565-1.531l1.963%203.935c-1.82%201.226-4.115%202.24-6.954%202.24-5.133%200-8.138-2.758-8.138-8.768v-9.922H0V6.835h4.518V0h4.967v6.835h8.681v4.477Zm17.985-4.431-1.182%204.879c-1.042-.542-2.555-.825-3.761-.825-3.146%200-5.394%202.215-5.394%206.057v12.42h-4.943V6.835h4.897V9.38c1.49-2.145%203.808-3.135%206.576-3.135%201.514%200%202.673.189%203.809.636h-.002Zm22.334%2012.962C58.485%2027.032%2053.28%2030%2047.983%2030c-5.298%200-10.502-2.97-10.502-10.157V6.835h4.967v12.56c0%204.361%202.437%205.963%205.535%205.963%203.098%200%205.535-1.603%205.535-5.962V6.835h4.967v13.008ZM83%2018.1c0%20.635-.047%201.272-.095%201.837H66.158c.663%204.054%203.525%205.75%206.742%205.75%202.27%200%204.683-.895%206.552-2.38l2.46%203.512c-2.768%202.356-5.89%203.18-9.32%203.18-6.788%200-11.59-4.713-11.59-11.877%200-7.165%204.613-11.878%2011.283-11.878%206.671%200%2010.692%204.808%2010.716%2011.854l-.002.001Zm-16.82-1.91h11.755c-.544-3.511-2.602-5.56-5.748-5.56-3.525%200-5.489%202.261-6.008%205.56h.001Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CclipPath%20id%3D%22a%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M0%200h83v30H0z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FclipPath%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://trueplatform.com/wp-content/themes/true/theme/graphics/favicon.ico",
    "ogImage": "https://trueplatform.com/wp-content/uploads/2024/10/true.png",
    "logoAlt": "True"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'True'. It is the primary logo users see.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Executive Search",
      "reasoning": "Button #0 is the only button available and uses a dark background with white text, making it stand out against the page's dark theme. It is likely the primary CTA due to its visibility and placement."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "corporate executives and HR professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'True'. It is the primary logo users see.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Jopwell Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Jopwell Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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