Home · Branding · Kaiten

Kaiten Brand Identity

A complete profile of Kaiten's visual system — colors, typography, components, and personality — extracted from http://www.onkaiten.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#202839
Accent
#F8FF9D
Body Font
Apercu Pro
Heading
Queens

Color Palette

Brand palette extracted from http://www.onkaiten.com.

primary
#202839
rgb(32, 40, 57)
secondary
#E3DDCD
rgb(227, 221, 205)
accent
#F8FF9D
rgb(248, 255, 157)
background
#FCF4EC
rgb(252, 244, 236)
textPrimary
#6A6D73
rgb(106, 109, 115)
link
#E3DDCD
rgb(227, 221, 205)

Typography

Each font links to its Google Fonts page where available.

primary
Apercu Pro
heading
Queens
Queens
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Kaiten logo
Logo
Kaiten favicon
Favicon
Kaiten social image
Social Card

UI Components

Live previews rendered using Kaiten's actual button styles.

buttonPrimary
background #F8FF9D textColor #253755 borderColor #253755 borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
buttonSecondary
background #253755 textColor #FFFFFF borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern Energy: medium Audience: food enthusiasts and home cooks

Kaiten Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Kaiten's primary brand color?

Kaiten's primary brand color is #202839. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Kaiten use?

Kaiten uses #F8FF9D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Kaiten use?

Kaiten uses Apercu Pro for body text and Queens for headings. Fonts were detected on http://www.onkaiten.com as part of their live design system.

Does Kaiten use a light or dark theme?

Kaiten's primary site uses a light color scheme, with a background of #FCF4EC.

Where can I find Kaiten's logo?

Kaiten's logo is available directly on their site (http://www.onkaiten.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://www.onkaiten.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kaiten.

Methodology

Brand data on this page was extracted from http://www.onkaiten.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Kaiten.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Apercu Pro",
      "role": "body"
    },
    {
      "family": "Queens",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#202839",
    "secondary": "#E3DDCD",
    "accent": "#F8FF9D",
    "background": "#FCF4EC",
    "textPrimary": "#6A6D73",
    "link": "#E3DDCD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Apercu Pro",
      "heading": "Queens"
    },
    "fontStacks": {
      "heading": [
        "Queens"
      ],
      "body": [
        "ApercuProFont",
        "ApercuProFont Fallback"
      ],
      "paragraph": [
        "ApercuProFont",
        "ApercuProFont Fallback"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F8FF9D",
      "textColor": "#253755",
      "borderColor": "#253755",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#253755",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.onkaiten.com/favicon.ico?favicon.0069vn3fs70yk.ico",
    "ogImage": "https://sizedimages.onkaiten.com/1/kaiten-cover-share.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Send us a Whatsapp",
      "reasoning": "Button #1 ('Send us a Whatsapp') has a vibrant green background (#F8FF9D) and action-oriented text, making it the most prominent CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Join our inner circle",
      "reasoning": "Button #0 ('Join our inner circle') has a different color group (#253755) and serves as a secondary action with a less vibrant color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "food enthusiasts and home cooks"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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