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Kilobaser Brand Identity

A complete profile of Kilobaser's visual system — colors, typography, components, and personality — extracted from https://www.kilobaser.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#AADB1E
Accent
#5C068C
Body Font
Aktiv Grotesk
Heading
Aktiv Grotesk

Color Palette

Brand palette extracted from https://www.kilobaser.com.

primary
#AADB1E
rgb(170, 219, 30)
secondary
#E80000
rgb(232, 0, 0)
accent
#5C068C
rgb(92, 6, 140)
background
#F3F3F3
rgb(243, 243, 243)
textPrimary
#5C068C
rgb(92, 6, 140)
link
#5C068C
rgb(92, 6, 140)

Typography

Each font links to its Google Fonts page where available.

primary
Aktiv Grotesk
Aktiv Grotesk Google Fonts →
heading
Aktiv Grotesk
Aktiv Grotesk Google Fonts →
__aktiv_grotesk_6d6038, __aktiv_grotesk_Fallback_6d6038
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Kilobaser logo
Logo
Kilobaser favicon
Favicon
Kilobaser social image
Social Card

UI Components

Live previews rendered using Kilobaser's actual button styles.

input
background #F7F7F7 textColor #797979 borderColor null borderRadius 0px shadow none
buttonPrimary
background #5C068C textColor #FFFFFF borderRadius 0px shadow none
buttonSecondary
background transparent textColor #5C068C borderColor #5C068C borderRadius 3px shadow none

Brand Personality

Tone: modern Energy: medium Audience: scientists and researchers

Kilobaser Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Kilobaser's primary brand color?

Kilobaser's primary brand color is #AADB1E. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Kilobaser use?

Kilobaser uses #5C068C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Kilobaser use?

Kilobaser uses Aktiv Grotesk as the primary typeface across body and headings.

Does Kilobaser use a light or dark theme?

Kilobaser's primary site uses a light color scheme, with a background of #F3F3F3.

Where can I find Kilobaser's logo?

Kilobaser's logo is available directly on their site (https://www.kilobaser.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.kilobaser.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Kilobaser.

Methodology

Brand data on this page was extracted from https://www.kilobaser.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Kilobaser.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#AADB1E",
    "secondary": "#E80000",
    "accent": "#5C068C",
    "background": "#F3F3F3",
    "textPrimary": "#5C068C",
    "link": "#5C068C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktiv Grotesk",
      "heading": "Aktiv Grotesk"
    },
    "fontStacks": {
      "heading": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ],
      "body": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ],
      "paragraph": [
        "__aktiv_grotesk_6d6038",
        "__aktiv_grotesk_Fallback_6d6038"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "34px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#F7F7F7",
      "textColor": "#797979",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5C068C",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#5C068C",
      "borderColor": "#5C068C",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://kilobaser.com/content/Images/Logo/Kilobaser-Logo_violet-black.svg",
    "favicon": "https://kilobaser.com/favicon.ico",
    "ogImage": "https://kilobaser.com/content/Images/Products/DNA-RNA-Synthesizer_Kilobaser-one-XT_closed.webp",
    "logoHref": "/",
    "logoAlt": "Kilobaser Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Kilobaser'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "CHECKOUT",
      "reasoning": "Button #6 ('CHECKOUT') has a vibrant brand color background (#5C068C) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Book your demo",
      "reasoning": "Button #2 ('Book your demo') has a transparent background with a border, making it a suitable secondary CTA distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "scientists and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, links to the homepage, and has alt text matching the brand name 'Kilobaser'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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