Leaping AI Brand Identity
A complete profile of Leaping AI's visual system — colors, typography, components, and personality — extracted from https://www.leapingai.com. Built for designers, agents, and AI tools.
Primary
#1D293D
Accent
#0000EE
Body Font
Inter
Heading
Roobert TRIAL SemiBold
Color Palette
Brand palette extracted from https://www.leapingai.com.
Typography
Each font links to its Google Fonts page where available.
primary
Inter
heading
Roobert TRIAL SemiBold
Roobert TRIAL SemiBold, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Leaping AI's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: businesses seeking AI solutions for call centers
Leaping AI Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Leaping AI's primary brand color?
Leaping AI's primary brand color is #1D293D. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Leaping AI use?
Leaping AI uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Leaping AI use?
Leaping AI uses Inter for body text and Roobert TRIAL SemiBold for headings. Fonts were detected on https://www.leapingai.com as part of their live design system.
Does Leaping AI use a light or dark theme?
Leaping AI's primary site uses a dark color scheme, with a background of #080813.
Where can I find Leaping AI's logo?
Leaping AI's logo is available directly on their site (https://www.leapingai.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.leapingai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leaping AI.
Methodology
Brand data on this page was extracted from https://www.leapingai.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Leaping AI.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Roobert TRIAL SemiBold",
"role": "heading"
},
{
"family": "Roobert TRIAL",
"role": "unknown"
}
],
"colors": {
"primary": "#1D293D",
"secondary": "#45556C",
"accent": "#0000EE",
"background": "#080813",
"textPrimary": "#080813",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Roobert TRIAL SemiBold"
},
"fontStacks": {
"heading": [
"Roobert TRIAL SemiBold",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "56px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#1D293D",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#19151C",
"textColor": "#0000EE",
"borderRadius": "99px",
"borderRadiusCorners": {
"topLeft": "99px",
"topRight": "99px",
"bottomRight": "99px",
"bottomLeft": "99px"
},
"shadow": "rgba(64, 64, 64, 0.08) 0px 6px 6px -3px, rgba(64, 64, 64, 0.08) 0px 3px 3px -1.5px, rgba(64, 64, 64, 0.08) 0px 2px 2px -1px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#0000EE",
"borderRadius": "99px",
"borderRadiusCorners": {
"topLeft": "99px",
"topRight": "99px",
"bottomRight": "99px",
"bottomLeft": "99px"
},
"shadow": "rgba(64, 64, 64, 0.1) 0px 0px 0px 1px, rgba(64, 64, 64, 0.05) 0px 6px 6px -3px, rgba(64, 64, 64, 0.05) 0px 3px 3px -1.5px, rgba(64, 64, 64, 0.05) 0px 2px 2px -1px"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/zk9mRnOBJ3gbSM9kgsOijTwww.png",
"ogImage": "https://framerusercontent.com/images/PNlSOfUx78F3EhgUXtDDBdDFRQE.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'Leaping AI' inferred from the page title and URL. It links to the homepage, which is a strong indicator of a primary logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Book a demo",
"reasoning": "Button #0 with text 'Book a demo' is likely the primary CTA due to its action-oriented text and prominence in the color group. It is a common action for engaging users."
},
"secondary": {
"index": 2,
"text": "Book a demo",
"reasoning": "Button #2 is selected as secondary because it shares the same text 'Book a demo' but has a different background color (#FFFFFF), making it less prominent than the primary button."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses seeking AI solutions for call centers"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand 'Leaping AI' inferred from the page title and URL. It links to the homepage, which is a strong indicator of a primary logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}