Leon & George Brand Identity
A complete profile of Leon & George's visual system — colors, typography, components, and personality — extracted from https://www.leonandgeorge.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.leonandgeorge.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Leon & George's actual button styles.
Brand Personality
Leon & George Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Leon & George's primary brand color?
Leon & George's primary brand color is #74081C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Leon & George use?
Leon & George uses #0071E3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Leon & George use?
Leon & George uses Shne Buch as the primary typeface across body and headings.
Does Leon & George use a light or dark theme?
Leon & George's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Leon & George's logo?
Leon & George's logo is available directly on their site (https://www.leonandgeorge.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.leonandgeorge.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Leon & George.
Methodology
Brand data on this page was extracted from https://www.leonandgeorge.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Leon & George.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Shne Buch",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#74081C",
"secondary": "#B1544A",
"accent": "#0071E3",
"background": "#FFFFFF",
"textPrimary": "#343537",
"link": "#0071E3"
},
"typography": {
"fontFamilies": {
"primary": "Shne Buch",
"heading": "Shne Buch"
},
"fontStacks": {
"heading": [
"Shne Schmal Halbfett",
"sans-serif"
],
"body": [
"Shne Buch",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Shne Buch",
"sans-serif"
]
},
"fontSizes": {
"h1": "62px",
"h2": "16px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#EDECE8",
"textColor": "#343537",
"borderColor": "#C2C2C3",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "6px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#74081C",
"textColor": "#FFFFFF",
"borderColor": "#74081C",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#0071E3",
"textColor": "#FFFFFF",
"borderColor": "#0071E3",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://d3gkbidvk2xej.cloudfront.net/assets/images/svg/logo.svg",
"favicon": "https://www.leonandgeorge.com/assets/images/apple-touch-icon.png",
"ogImage": "https://d3gkbidvk2xej.cloudfront.net/library/hero_family_large_cropped_34ca5dff51.jpg?&fm=webp&w=1200",
"logoHref": "/",
"logoAlt": "Léon & George"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 5,
"text": "Shop Our Plants",
"reasoning": "Button #5 'Shop Our Plants' uses the vibrant brand color #74081C, which aligns with the site's primary call-to-action of purchasing plants."
},
"secondary": {
"index": 6,
"text": "Select Location",
"reasoning": "Button #6 'Select Location' uses a different vibrant color #0071E3, making it suitable as a secondary action related to location selection."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "urban plant enthusiasts"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Léon & George'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}