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Librar Labs Brand Identity

A complete profile of Librar Labs's visual system — colors, typography, components, and personality — extracted from https://www.librarlabs.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#111827
Accent
#FF5050
Body Font
DM Sans
Heading
massilia

Color Palette

Brand palette extracted from https://www.librarlabs.com.

primary
#111827
rgb(17, 24, 39)
secondary
#4B5563
rgb(75, 85, 99)
accent
#FF5050
rgb(255, 80, 80)
background
#FAFAFA
rgb(250, 250, 250)
textPrimary
#FF5050
rgb(255, 80, 80)
link
#FF5050
rgb(255, 80, 80)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
massilia
massilia, DM Sans, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Librar Labs logo
Logo
Librar Labs favicon
Favicon
Librar Labs social image
Social Card

UI Components

Live previews rendered using Librar Labs's actual button styles.

input
background #FFFFFF textColor #09090B borderColor #D1D5DB borderRadius 6px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
buttonPrimary
background #FF5050 textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
buttonSecondary
background #5C4060 textColor #FFFFFF borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: libraries and library professionals

Librar Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Librar Labs's primary brand color?

Librar Labs's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Librar Labs use?

Librar Labs uses #FF5050 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Librar Labs use?

Librar Labs uses DM Sans for body text and massilia for headings. Fonts were detected on https://www.librarlabs.com as part of their live design system.

Does Librar Labs use a light or dark theme?

Librar Labs's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Librar Labs's logo?

Librar Labs's logo is available directly on their site (https://www.librarlabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.librarlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Librar Labs.

Methodology

Brand data on this page was extracted from https://www.librarlabs.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Librar Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "massilia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#111827",
    "secondary": "#4B5563",
    "accent": "#FF5050",
    "background": "#FAFAFA",
    "textPrimary": "#FF5050",
    "link": "#FF5050"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "massilia"
    },
    "fontStacks": {
      "heading": [
        "massilia",
        "DM Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "DM Sans"
      ],
      "paragraph": [
        "DM Sans"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderColor": "#D1D5DB",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#FF5050",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#5C4060",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.librarlabs.com/_next/image?url=%2Flogo%2FLibrar_Logo_Black.png&w=256&q=75",
    "favicon": "https://www.librarlabs.com/favicon.png",
    "ogImage": "https://librarlabs.com/logo/Librar_Logo_BrightRed.png",
    "logoHref": "/en/home",
    "logoAlt": "Librar"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Librar'. It is the most prominent logo on the page.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Librar!",
      "reasoning": "Button #0 'Try Librar!' uses the vibrant brand color #FF5050, making it the most prominent CTA. The text is action-oriented, encouraging users to try the product."
    },
    "secondary": {
      "index": 6,
      "text": "Learn more",
      "reasoning": "Button #6 'Learn more' has a different background color (#5C4060) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "libraries and library professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and matches the brand name 'Librar'. It is the most prominent logo on the page.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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