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Lila Sciences Brand Identity

A complete profile of Lila Sciences's visual system — colors, typography, components, and personality — extracted from https://www.lila.ai/. Built for designers, agents, and AI tools.

Download JSON
Primary
#956C2F
Accent
#956C2F
Body Font
Arial
Heading
Arial

Color Palette

Brand palette extracted from https://www.lila.ai/.

primary
#956C2F
rgb(149, 108, 47)
secondary
#1863DC
rgb(24, 99, 220)
accent
#956C2F
rgb(149, 108, 47)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#53917E
rgb(83, 145, 126)

Typography

Each font links to its Google Fonts page where available.

primary
Arial
heading
Arial
Kmr Apparat, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Lila Sciences logo
Logo
Lila Sciences favicon
Favicon

UI Components

Live previews rendered using Lila Sciences's actual button styles.

buttonPrimary
background #956C2F textColor #FFFFF5 borderColor #956C2F borderRadius 6px shadow none
buttonSecondary
background #000000 textColor #FFFFFF borderRadius 12px shadow none

Brand Personality

Tone: professional Energy: medium Audience: scientific and tech-savvy individuals

Lila Sciences Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Lila Sciences's primary brand color?

Lila Sciences's primary brand color is #956C2F. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Lila Sciences use?

Lila Sciences uses Arial as the primary typeface across body and headings.

Does Lila Sciences use a light or dark theme?

Lila Sciences's primary site uses a dark color scheme, with a background of #000000.

Where can I find Lila Sciences's logo?

Lila Sciences's logo is available directly on their site (https://www.lila.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.lila.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Lila Sciences.

Methodology

Brand data on this page was extracted from https://www.lila.ai/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Lila Sciences.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Kmr Apparat",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#956C2F",
    "secondary": "#1863DC",
    "accent": "#956C2F",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#53917E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Kmr Apparat",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Kmr Apparat",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Kmr Apparat",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#956C2F",
      "textColor": "#FFFFF5",
      "borderColor": "#956C2F",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20145%2012%22%20fill%3D%22none%22%20class%3D%22navbar_logo%22%20data-fc-idx%3D%220%22%3E%3Cg%20clip-path%3D%22url(%23clip0_2690_8722)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M0%2012V0H1.49V10.67H7.59V12H0Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-letter%22%20data-svg-origin%3D%220%200%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22translate%3A%20none%3B%20rotate%3A%20none%3B%20scale%3A%20none%3B%20opacity%3A%201%20!important%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M47.9998%200H46.5098V12H47.9998V0Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-letter%22%20data-svg-origin%3D%2246.50979995727539%200%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22translate%3A%20none%3B%20rotate%3A%20none%3B%20scale%3A%20none%3B%20opacity%3A%201%20!important%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.04%2012V0H89.53V10.67H95.63V12H88.04Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-letter%22%20data-svg-origin%3D%2288.04000091552734%200%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22translate%3A%20none%3B%20rotate%3A%20none%3B%20scale%3A%20none%3B%20opacity%3A%201%20!important%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M139.6%200H137.8L133.33%2012H134.89L136.07%208.74H141.27L142.45%2012H144.04L139.6%200ZM136.55%207.44L137.45%204.95C137.87%203.72%20138.21%202.67%20138.39%201.69H138.98C139.15%202.67%20139.46%203.69%20139.91%204.95L140.81%207.44H136.55Z%22%20fill%3D%22currentColor%22%20class%3D%22navbar_logo-letter%22%20data-svg-origin%3D%22133.3300018310547%200%22%20transform%3D%22matrix(1%2C0%2C0%2C1%2C0%2C0)%22%20style%3D%22translate%3A%20none%3B%20rotate%3A%20none%3B%20scale%3A%20none%3B%20opacity%3A%201%20!important%3B%20fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/691b0352c971a4b94f493c44/693bfaa4a31b3711de036f91_Lila%20Favicon.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 5,
    "reasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'LILA'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Accept All",
      "reasoning": "Button #4 ('Accept All') uses the vibrant brand color #956C2F, making it stand out as the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get in Touch",
      "reasoning": "Button #3 ('Get in Touch') has a contrasting dark background (#000000) and serves as a secondary action, distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientific and tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 5,
        "selectedLogoReasoning": "Selected #5 because it is visible, located in the header, links to the homepage, and matches the brand name 'LILA'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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