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Luminai Brand Identity

A complete profile of Luminai's visual system — colors, typography, components, and personality — extracted from https://www.luminai.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#1C3EFB
Accent
#1C3EFB
Body Font
ABC Arizona Flare
Heading
ABC Arizona Flare

Color Palette

Brand palette extracted from https://www.luminai.com.

primary
#1C3EFB
rgb(28, 62, 251)
accent
#1C3EFB
rgb(28, 62, 251)
background
#080705
rgb(8, 7, 5)
textPrimary
#080705
rgb(8, 7, 5)
link
#1221D7
rgb(18, 33, 215)

Typography

Each font links to its Google Fonts page where available.

primary
ABC Arizona Flare
ABC Arizona Flare Google Fonts →
heading
ABC Arizona Flare
ABC Arizona Flare Google Fonts →
ABC Arizona Flare, ui-sans-serif, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Luminai logo
Logo
Luminai favicon
Favicon
Luminai social image
Social Card

UI Components

Live previews rendered using Luminai's actual button styles.

buttonPrimary
background #1C3EFB textColor #FFFFFF borderColor #1221D7 borderRadius 4px shadow none
buttonSecondary
background #1F1D1A textColor #FFFFFF borderColor #2D2C2B borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals

Luminai Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Luminai's primary brand color?

Luminai's primary brand color is #1C3EFB. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Luminai use?

Luminai uses ABC Arizona Flare as the primary typeface across body and headings.

Does Luminai use a light or dark theme?

Luminai's primary site uses a dark color scheme, with a background of #080705.

Where can I find Luminai's logo?

Luminai's logo is available directly on their site (https://www.luminai.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.luminai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Luminai.

Methodology

Brand data on this page was extracted from https://www.luminai.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Luminai.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "ABC Arizona Flare",
      "role": "heading"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1C3EFB",
    "accent": "#1C3EFB",
    "background": "#080705",
    "textPrimary": "#080705",
    "link": "#1221D7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Arizona Flare",
      "heading": "ABC Arizona Flare"
    },
    "fontStacks": {
      "heading": [
        "ABC Arizona Flare",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "DM Sans Fallback"
      ],
      "paragraph": [
        "DM Sans",
        "ui-serif",
        "Georgia",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "92px",
      "h2": "72px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1C3EFB",
      "textColor": "#FFFFFF",
      "borderColor": "#1221D7",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1F1D1A",
      "textColor": "#FFFFFF",
      "borderColor": "#2D2C2B",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.luminai.com/icon.png?icon.4587fc0c.png",
    "ogImage": "https://www.luminai.com/opengraph-image.png?opengraph-image.559762fe.png",
    "logoHref": "/",
    "logoAlt": "Luminai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Luminai'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 has a vibrant blue background (#1C3EFB), which is the brand color, and the text 'Request a demo' is a strong call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Learn more",
      "reasoning": "Button #3 has a different dark background color (#1F1D1A) and the text 'Learn more', which is suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Luminai'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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