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Macromoltek Brand Identity

A complete profile of Macromoltek's visual system — colors, typography, components, and personality — extracted from https://www.macromoltek.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#5E151B
Accent
#5E151B
Body Font
Helvetica
Heading
Helvetica

Color Palette

Brand palette extracted from https://www.macromoltek.com.

primary
#5E151B
rgb(94, 21, 27)
secondary
#09152B
rgb(9, 21, 43)
accent
#5E151B
rgb(94, 21, 27)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#383838
rgb(56, 56, 56)
link
#81585E
rgb(129, 88, 94)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica
heading
Helvetica
Helvetica
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Macromoltek logo
Logo
Macromoltek favicon
Favicon

UI Components

Live previews rendered using Macromoltek's actual button styles.

input
background #EEEEEE textColor #383838 borderColor #D3DAE4 borderRadius 50px shadow none
buttonPrimary
background #5E151B textColor #EEEEEE borderRadius 50px shadow none
buttonSecondary
background #FFFFFF textColor #383838 borderRadius 0px shadow none

Brand Personality

Tone: professional Energy: medium Audience: biotechnology professionals

Macromoltek Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Macromoltek's primary brand color?

Macromoltek's primary brand color is #5E151B. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Macromoltek use?

Macromoltek uses Helvetica as the primary typeface across body and headings.

Does Macromoltek use a light or dark theme?

Macromoltek's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Macromoltek's logo?

Macromoltek's logo is available directly on their site (https://www.macromoltek.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.macromoltek.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Macromoltek.

Methodology

Brand data on this page was extracted from https://www.macromoltek.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Macromoltek.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5E151B",
    "secondary": "#09152B",
    "accent": "#5E151B",
    "background": "#FFFFFF",
    "textPrimary": "#383838",
    "link": "#81585E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "Helvetica"
      ],
      "body": [
        "Helvetica"
      ],
      "paragraph": [
        "Helvetica"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "57px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#EEEEEE",
      "textColor": "#383838",
      "borderColor": "#D3DAE4",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5E151B",
      "textColor": "#EEEEEE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#383838",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.macromoltek.com/hs-fs/hubfs/ColorLogo_450ppi.png?width=6204&height=1547&name=ColorLogo_450ppi.png",
    "favicon": "https://www.macromoltek.com/hubfs/favicon-32x32.png",
    "ogImage": null,
    "logoHref": "/#",
    "logoAlt": "Revolutionizing Antibody Design"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Macromoltek'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Explore Our Solutions",
      "reasoning": "Button #3 ('Explore Our Solutions') uses the brand color #5E151B, which is vibrant and action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Contact",
      "reasoning": "Button #1 ('Contact') has a different background color (#FFFFFF) and serves as a secondary action, fitting the criteria for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotechnology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Macromoltek'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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