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Magic Loops Brand Identity

A complete profile of Magic Loops's visual system — colors, typography, components, and personality — extracted from https://magicloops.dev. Built for designers, agents, and AI tools.

Download JSON
Primary
#60A5FA
Accent
#0EA5E9
Body Font
Roboto
Heading
Roboto

Color Palette

Brand palette extracted from https://magicloops.dev.

primary
#60A5FA
rgb(96, 165, 250)
secondary
#94A3B8
rgb(148, 163, 184)
accent
#0EA5E9
rgb(14, 165, 233)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#0A0A0A
rgb(10, 10, 10)
link
#FEF08A
rgb(254, 240, 138)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Roboto
-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Ubuntu, Canterell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Magic Loops favicon
Favicon
Magic Loops social image
Social Card

UI Components

Live previews rendered using Magic Loops's actual button styles.

input
background #FFFFFF textColor #0A0A0A borderColor #000000 borderRadius 0px shadow none
buttonPrimary
background #0EA5E9 textColor #FAFAFA borderRadius 6px shadow none
buttonSecondary
background #FFFFFF textColor #0A0A0A borderColor #E5E5E5 borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: high Audience: developers and tech enthusiasts

Magic Loops Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Magic Loops's primary brand color?

Magic Loops's primary brand color is #60A5FA. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Magic Loops use?

Magic Loops uses #0EA5E9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Magic Loops use?

Magic Loops uses Roboto as the primary typeface across body and headings.

Does Magic Loops use a light or dark theme?

Magic Loops's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://magicloops.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Magic Loops.

Methodology

Brand data on this page was extracted from https://magicloops.dev on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Magic Loops.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Fira Sans",
      "role": "body"
    },
    {
      "family": "Droid Sans",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#60A5FA",
    "secondary": "#94A3B8",
    "accent": "#0EA5E9",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#FEF08A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Canterell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Canterell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Ubuntu",
        "Canterell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0EA5E9",
      "textColor": "#FAFAFA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://magicloops.dev/favicon.ico",
    "ogImage": "https://magicloops.dev/images/preview.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "$20 / month",
      "reasoning": "Button #4 has a vibrant blue background (#0EA5E9), which is a strong indicator of a primary CTA. The text '$20 / month' suggests a key action related to pricing or subscription, making it a likely primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Get Started",
      "reasoning": "Button #1 has a white background (#FFFFFF) and the text 'Get Started', which is a common secondary action. It contrasts with the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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