Home · Branding · MapR

MapR Brand Identity

A complete profile of MapR's visual system — colors, typography, components, and personality — extracted from https://hpe.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#292D3A
Accent
#01A982
Body Font
HPEGraphik
Heading
HPEGraphik

Color Palette

Brand palette extracted from https://hpe.com.

primary
#292D3A
rgb(41, 45, 58)
secondary
#FF8300
rgb(255, 131, 0)
accent
#01A982
rgb(1, 169, 130)
background
#1D1F27
rgb(29, 31, 39)
textPrimary
#1D1F27
rgb(29, 31, 39)
link
#01A982
rgb(1, 169, 130)

Typography

Each font links to its Google Fonts page where available.

primary
HPEGraphik
HPEGraphik Google Fonts →
heading
HPEGraphik
HPEGraphik Google Fonts →
HPEGraphik, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

MapR logo
Logo
MapR favicon
Favicon
MapR social image
Social Card

UI Components

Live previews rendered using MapR's actual button styles.

input
background #FFFFFF textColor #6F6F6F borderColor null borderRadius 0px shadow none
buttonPrimary
background #292D3A textColor #000000 borderRadius 100px shadow none
buttonSecondary
background #FFFFFF textColor #FFFFFF borderRadius 100px shadow none

Brand Personality

Tone: professional Energy: medium Audience: enterprise businesses

MapR Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

MapR brand asset featured on community.hpe.com
Image: community.hpe.com
Source: community.hpe.com
MapR brand asset featured on community.hpe.com
Image: community.hpe.com
Source: community.hpe.com
MapR brand asset featured on community.hpe.com
Image: community.hpe.com
Source: community.hpe.com
MapR brand asset featured on community.hpe.com
Image: community.hpe.com
Source: community.hpe.com
MapR brand asset featured on hpe.com
Image: hpe.com
Source: hpe.com
MapR brand asset featured on community.hpe.com
Image: community.hpe.com
Source: community.hpe.com

Frequently Asked Questions

What is MapR's primary brand color?

MapR's primary brand color is #292D3A. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does MapR use?

MapR uses #01A982 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does MapR use?

MapR uses HPEGraphik as the primary typeface across body and headings.

Does MapR use a light or dark theme?

MapR's primary site uses a light color scheme, with a background of #1D1F27.

Where can I find MapR's logo?

MapR's logo is available directly on their site (https://hpe.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://hpe.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by MapR.

Methodology

Brand data on this page was extracted from https://hpe.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by MapR.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/mapr.json GET /branding/mapr/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "HPEGraphik",
      "role": "body"
    },
    {
      "family": "Metric Light",
      "role": "unknown"
    },
    {
      "family": "Metric Regular",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#292D3A",
    "secondary": "#FF8300",
    "accent": "#01A982",
    "background": "#1D1F27",
    "textPrimary": "#1D1F27",
    "link": "#01A982"
  },
  "typography": {
    "fontFamilies": {
      "primary": "HPEGraphik",
      "heading": "HPEGraphik"
    },
    "fontStacks": {
      "heading": [
        "HPEGraphik",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Metric Light",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "HPEGraphik",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#6F6F6F",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#292D3A",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.hpe.com/content/dam/hpe/favicons/favicon.ico",
    "ogImage": "https://www.hpe.com/content/dam/hpe/social/logo.jpg",
    "logoHref": "https://www.hpe.com/us/en/home.html",
    "logoAlt": "Hewlett Packard Enterprise"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Hewlett Packard Enterprise', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Read the press release",
      "reasoning": "Button #2 has a vibrant background color (#292D3A) with a primary class, indicating it is a main call-to-action."
    },
    "secondary": {
      "index": 21,
      "text": "Learn more",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and serves as a secondary action with a 'Learn more' text, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Hewlett Packard Enterprise', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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