Home · Branding · Martini

Martini Brand Identity

A complete profile of Martini's visual system — colors, typography, components, and personality — extracted from https://martini.film. Built for designers, agents, and AI tools.

Download JSON
Primary
#FF00C1
Accent
#00FFF9
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://martini.film.

primary
#FF00C1
rgb(255, 0, 193)
accent
#00FFF9
rgb(0, 255, 249)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#00FFF9
rgb(0, 255, 249)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Martini logo
Logo
Martini favicon
Favicon
Martini social image
Social Card

UI Components

Live previews rendered using Martini's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderRadius 16px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
buttonSecondary
background #09090B textColor #CCCCCC borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: high Audience: filmmakers and tech-savvy individuals

Martini Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Martini's primary brand color?

Martini's primary brand color is #FF00C1. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Martini use?

Martini uses #00FFF9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Martini use?

Martini uses Geist as the primary typeface across body and headings.

Does Martini use a light or dark theme?

Martini's primary site uses a dark color scheme, with a background of #000000.

Where can I find Martini's logo?

Martini's logo is available directly on their site (https://martini.film). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://martini.film using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Martini.

Methodology

Brand data on this page was extracted from https://martini.film on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Martini.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FF00C1",
    "accent": "#00FFF9",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#00FFF9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#09090B",
      "textColor": "#CCCCCC",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.martini.film/_next/image?url=%2Fmarketing%2Fmartini-logo.png&w=256&q=75&dpl=dpl_GWW5djUsepQW8SpnptELRjAPiEF4",
    "favicon": "https://www.martini.film/favicon.ico?favicon.10zloi9bx2aza.ico?dpl=dpl_GWW5djUsepQW8SpnptELRjAPiEF4",
    "ogImage": "https://martini.film/marketing/uisample-3.png",
    "logoHref": "/",
    "logoAlt": "Martini Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Martini'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Request Access",
      "reasoning": "Button #2 'Request Access' is likely the primary CTA due to its action-oriented text and distinct white background, which stands out against the dark theme of the site."
    },
    "secondary": {
      "index": 0,
      "text": "See more at MadeWithMartini.com",
      "reasoning": "Button #0 'See more at MadeWithMartini.com' serves as a secondary action, with a different dark background color, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "filmmakers and tech-savvy individuals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Martini'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Related Brand Profiles