Material Depot Brand Identity
A complete profile of Material Depot's visual system — colors, typography, components, and personality — extracted from https://materialdepot.in/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://materialdepot.in/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Material Depot's actual button styles.
Brand Personality
Material Depot Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
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Frequently Asked Questions
What is Material Depot's primary brand color?
Material Depot's primary brand color is #7D544A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Material Depot use?
Material Depot uses #FAD000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Material Depot use?
Material Depot uses Outfit as the primary typeface across body and headings.
Does Material Depot use a light or dark theme?
Material Depot's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Material Depot's logo?
Material Depot's logo is available directly on their site (https://materialdepot.in/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://materialdepot.in/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Material Depot.
Methodology
Brand data on this page was extracted from https://materialdepot.in/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Material Depot.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Outfit",
"role": "body"
},
{
"family": "Onest Variable",
"role": "unknown"
}
],
"colors": {
"primary": "#7D544A",
"secondary": "#FAD000",
"accent": "#FAD000",
"background": "#FFFFFF",
"textPrimary": "#152536",
"link": "#152536"
},
"typography": {
"fontFamilies": {
"primary": "Outfit",
"heading": "Outfit"
},
"fontStacks": {
"heading": [
"Outfit",
"sans-serif"
],
"body": [
"Outfit",
"sans-serif"
],
"paragraph": [
"Onest Variable",
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "36px",
"h2": "30px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#4B5563",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#FAD000",
"textColor": "#152536",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#111827",
"textColor": "#FFFFFF",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://materialdepot.com/_next/static/media/main_logo.aab70553.svg",
"favicon": "https://materialdepot.com/images/header/main_logo_mobile.png",
"ogImage": "https://materialdepot.com/images/header/main_logo_mobile.png",
"logoHref": "/",
"logoAlt": "Material Depot Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand 'Material Depot', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Buying Guides",
"reasoning": "Button #0 uses the vibrant brand color #FAD000, which aligns with the primary brand color and is likely intended to attract attention as a primary CTA."
},
"secondary": {
"index": 1,
"text": "Book Appointment",
"reasoning": "Button #3 has a dark background (#111827), providing a strong contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "interior designers and homeowners"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 1,
"selectedLogoReasoning": "Selected #1 because it is visible, located in the header, has an alt text matching the brand 'Material Depot', and links to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}