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Mednet Brand Identity

A complete profile of Mednet's visual system — colors, typography, components, and personality — extracted from https://www.themednet.org. Built for designers, agents, and AI tools.

Download JSON
Primary
#363DA5
Accent
#F09100
Body Font
Poppins
Heading
DM Sans

Color Palette

Brand palette extracted from https://www.themednet.org.

primary
#363DA5
rgb(54, 61, 165)
secondary
#A9ABD3
rgb(169, 171, 211)
accent
#F09100
rgb(240, 145, 0)
background
#F5F4F2
rgb(245, 244, 242)
textPrimary
#272525
rgb(39, 37, 37)
link
#F09100
rgb(240, 145, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Poppins
heading
DM Sans
DM Sans, serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mednet logo
Logo
Mednet favicon
Favicon
Mednet social image
Social Card

UI Components

Live previews rendered using Mednet's actual button styles.

input
background transparent textColor #272525 borderColor null borderRadius 0px shadow none
buttonPrimary
background #363DA5 textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #F09100 textColor #FFFFFF borderRadius 4px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: professional Energy: medium Audience: medical professionals

Mednet Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mednet's primary brand color?

Mednet's primary brand color is #363DA5. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mednet use?

Mednet uses #F09100 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mednet use?

Mednet uses Poppins for body text and DM Sans for headings. Fonts were detected on https://www.themednet.org as part of their live design system.

Does Mednet use a light or dark theme?

Mednet's primary site uses a light color scheme, with a background of #F5F4F2.

Where can I find Mednet's logo?

Mednet's logo is available directly on their site (https://www.themednet.org). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.themednet.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mednet.

Methodology

Brand data on this page was extracted from https://www.themednet.org on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mednet.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#363DA5",
    "secondary": "#A9ABD3",
    "accent": "#F09100",
    "background": "#F5F4F2",
    "textPrimary": "#272525",
    "link": "#F09100"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "serif"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#272525",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#363DA5",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F09100",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.themednet.org/_next/image?url=%2Flogo.png&w=384&q=75",
    "favicon": "https://www.themednet.org/favicon.ico?favicon.a8112776.ico",
    "ogImage": "https://www.themednet.org/opengraph-image.png?opengraph-image.ed48b6ba.png",
    "logoHref": "/",
    "logoAlt": "Mednet Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mednet', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Register",
      "reasoning": "Button #0 with the text 'Register' has a vibrant blue background (#363DA5), which is a strong brand color and typically used for primary CTAs."
    },
    "secondary": {
      "index": 1,
      "text": "Register",
      "reasoning": "Button #1 with the text 'Register' has a vibrant orange background (#F09100), which is distinct from the primary button's color and suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "medical professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mednet', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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