Home · Branding · Mem0

Mem0 Brand Identity

A complete profile of Mem0's visual system — colors, typography, components, and personality — extracted from https://mem0.ai. Built for designers, agents, and AI tools.

Download JSON
Primary
#CBB2FF
Accent
#CBB2FF
Body Font
Fustat Medium
Heading
Fustat SemiBold

Color Palette

Brand palette extracted from https://mem0.ai.

primary
#CBB2FF
rgb(203, 178, 255)
secondary
#F1C96C
rgb(241, 201, 108)
accent
#CBB2FF
rgb(203, 178, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#121212
rgb(18, 18, 18)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Fustat Medium
Fustat Medium Google Fonts →
heading
Fustat SemiBold
Fustat SemiBold Google Fonts →
Fustat SemiBold, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mem0 logo
Logo
Mem0 favicon
Favicon
Mem0 social image
Social Card

UI Components

Live previews rendered using Mem0's actual button styles.

buttonPrimary
background #CBB2FF textColor #0000EE borderRadius 4px shadow none
buttonSecondary
background #FFFFFF textColor #020202 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Mem0 Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai
Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai
Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai
Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai
Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai
Mem0 brand asset featured on mem0.ai
Image: framerusercontent.com
Source: mem0.ai

Frequently Asked Questions

What is Mem0's primary brand color?

Mem0's primary brand color is #CBB2FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Mem0 use?

Mem0 uses Fustat Medium for body text and Fustat SemiBold for headings. Fonts were detected on https://mem0.ai as part of their live design system.

Does Mem0 use a light or dark theme?

Mem0's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Mem0's logo?

Mem0's logo is available directly on their site (https://mem0.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://mem0.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mem0.

Methodology

Brand data on this page was extracted from https://mem0.ai on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mem0.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/mem0.json GET /branding/mem0/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fustat SemiBold",
      "role": "heading"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "Fustat Medium",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CBB2FF",
    "secondary": "#F1C96C",
    "accent": "#CBB2FF",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fustat Medium",
      "heading": "Fustat SemiBold"
    },
    "fontStacks": {
      "heading": [
        "Fustat SemiBold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "DM Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CBB2FF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#020202",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/2ys67ADJdvcyGmQnhp8vKWSq8.svg",
    "ogImage": "https://framerusercontent.com/assets/m2fO4objP393CDqaWh7P97R9S5w.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and matches the brand 'Mem0'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "home_primary_get-startedHomeStart For Free",
      "reasoning": "Button #0 has a vibrant brand color (#CBB2FF) and action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Accept all",
      "reasoning": "Button #8 has a different background color (#FFFFFF) and serves a secondary action 'Accept all', suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and matches the brand 'Mem0'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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