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Mindstate Design Labs Brand Identity

A complete profile of Mindstate Design Labs's visual system — colors, typography, components, and personality — extracted from http://mindstate.design. Built for designers, agents, and AI tools.

Download JSON
Primary
#AAA492
Accent
#E7F2E4
Body Font
Roboto
Heading
Roboto

Color Palette

Brand palette extracted from http://mindstate.design.

primary
#AAA492
rgb(170, 164, 146)
secondary
#9A9483
rgb(154, 148, 131)
accent
#E7F2E4
rgb(231, 242, 228)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#007AFF
rgb(0, 122, 255)

Typography

Each font links to its Google Fonts page where available.

primary
Roboto
heading
Roboto
Open Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mindstate Design Labs logo
Logo
Mindstate Design Labs favicon
Favicon
Mindstate Design Labs social image
Social Card

UI Components

Live previews rendered using Mindstate Design Labs's actual button styles.

buttonPrimary
background #E7F2E4 textColor #000000 borderColor #000000 borderRadius 4px shadow none
buttonSecondary
background #ECF1F5 textColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: design professionals and tech enthusiasts

Mindstate Design Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mindstate Design Labs's primary brand color?

Mindstate Design Labs's primary brand color is #AAA492. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mindstate Design Labs use?

Mindstate Design Labs uses #E7F2E4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mindstate Design Labs use?

Mindstate Design Labs uses Roboto as the primary typeface across body and headings.

Does Mindstate Design Labs use a light or dark theme?

Mindstate Design Labs's primary site uses a dark color scheme, with a background of #000000.

Where can I find Mindstate Design Labs's logo?

Mindstate Design Labs's logo is available directly on their site (http://mindstate.design). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://mindstate.design using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mindstate Design Labs.

Methodology

Brand data on this page was extracted from http://mindstate.design on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mindstate Design Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#AAA492",
    "secondary": "#9A9483",
    "accent": "#E7F2E4",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#007AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "40px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E7F2E4",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#ECF1F5",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67abb9ffed636317001104c3/67abb9ffed63631700110617_mindstate-logo-black%20(1).webp",
    "favicon": "https://cdn.prod.website-files.com/6321d8aa6e332260be301c46/633573aedc965038832237e5_mindstate_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6321d8aa6e332260be301c46/6360e6ad3abe635fbb715bae_mindstate-eye.webp",
    "logoHref": "/",
    "logoAlt": "Mindstate Design Labs Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Mindstate Design Labs' with a href to home.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Apply Now",
      "reasoning": "Button #3 with text 'Apply Now' has a distinct green background (#E7F2E4) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 8,
      "text": "Ahnjili ZhuParris, PhDData ScientistAhnjili ZhuParris is a data scientist, machine learning engineer",
      "reasoning": "Button #0 is selected as secondary due to its different blue background (#ECF1F5) and less prominent text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "design professionals and tech enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, and matches the brand name 'Mindstate Design Labs' with a href to home.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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