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Mine (formerly Fizz) Brand Identity

A complete profile of Mine (formerly Fizz)'s visual system — colors, typography, components, and personality — extracted from https://usemine.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#FFFFE0
Accent
#F7F5FA
Body Font
Mine Saans Medium
Heading
Mine Serrif Condensed Regular

Color Palette

Brand palette extracted from https://usemine.com/.

primary
#FFFFE0
rgb(255, 255, 224)
accent
#F7F5FA
rgb(247, 245, 250)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#151515
rgb(21, 21, 21)
link
#0000EE
rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Mine Saans Medium
Mine Saans Medium Google Fonts →
heading
Mine Serrif Condensed Regular
Mine Serrif Condensed Regular Google Fonts →
Mine Serrif Condensed Regular, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mine (formerly Fizz) logo
Logo
Mine (formerly Fizz) favicon
Favicon
Mine (formerly Fizz) social image
Social Card

UI Components

Live previews rendered using Mine (formerly Fizz)'s actual button styles.

buttonPrimary
background #F7F5FA textColor #000000 borderRadius 8px shadow none
buttonSecondary
background #151515 textColor #000000 borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: young adults looking to build credit

Mine (formerly Fizz) Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mine (formerly Fizz)'s primary brand color?

Mine (formerly Fizz)'s primary brand color is #FFFFE0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mine (formerly Fizz) use?

Mine (formerly Fizz) uses #F7F5FA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mine (formerly Fizz) use?

Mine (formerly Fizz) uses Mine Saans Medium for body text and Mine Serrif Condensed Regular for headings. Fonts were detected on https://usemine.com/ as part of their live design system.

Does Mine (formerly Fizz) use a light or dark theme?

Mine (formerly Fizz)'s primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Mine (formerly Fizz)'s logo?

Mine (formerly Fizz)'s logo is available directly on their site (https://usemine.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://usemine.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mine (formerly Fizz).

Methodology

Brand data on this page was extracted from https://usemine.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mine (formerly Fizz).

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mine Saans Medium",
      "role": "body"
    },
    {
      "family": "Mine Serrif Condensed Regular",
      "role": "heading"
    },
    {
      "family": "Noto Serif",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFFFE0",
    "accent": "#F7F5FA",
    "background": "#FFFFFF",
    "textPrimary": "#151515",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mine Saans Medium",
      "heading": "Mine Serrif Condensed Regular"
    },
    "fontStacks": {
      "heading": [
        "Mine Serrif Condensed Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Mine Saans Regular",
        "Mine Saans Regular Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7F5FA",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#151515",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20120%2033.68%2522%20overflow%3D%2522visible%2522%3E%3Cpath%20d%3D%2522M%2015.094%2032.888%20L%2010.146%2011.787%20C%2010.053%2011.423%209.518%2011.49%209.518%2011.865%20L%209.518%2032.766%20C%209.518%2033.042%209.294%2033.266%209.018%2033.266%20L%200.5%2033.266%20C%200.224%2033.266%200%2033.042%200%2032.766%20L%200%201.356%20C%200%201.08%200.224%200.856%200.5%200.856%20L%2018.93%200.856%20C%2019.166%200.855%2019.37%201.02%2019.42%201.25%20L%2021.978%2013.882%20C%2022.023%2014.091%2022.319%2014.092%2022.367%2013.883%20L%2025.015%201.247%20C%2025.066%201.019%2025.269%200.857%2025.502%200.857%20L%2042.575%200.857%20C%2042.708%200.857%2042.835%200.91%2042.929%201.004%20C%2043.023%201.098%2043.075%201.225%2043.075%201.358%20L%2043.075%2032.766%20C%2043.075%2033.042%2042.851%2033.266%2042.575%2033.266%20L%2031.422%2033.266%20C%2031.146%2033.266%2030.922%2033.042%2030.922%2032.766%20L%2030.922%2012.368%20C%2030.922%2011.993%2030.386%2011.925%2030.295%2012.29%20L%2025.495%2032.888%20C%2025.439%2033.11%2025.238%2033.266%2025.009%2033.265%20L%2015.579%2033.265%20C%2015.35%2033.265%2015.15%2033.11%2015.094%2032.888%20Z%20M%2089.631%2018.027%20L%2089.631%2032.862%20C%2089.63%2033.084%2089.45%2033.264%2089.228%2033.264%20L%2077.938%2033.264%20C%2077.715%2033.264%2077.535%2033.084%2077.535%2032.861%20L%2077.535%2017.855%20C%2077.418%2014.195%2072.685%2014.465%2072.847%2018.098%20L%2072.849%2032.598%20C%2072.849%2032.966%2072.551%2033.264%2072.183%2033.264%20L%2061.367%2033.264%20C%2061%2033.264%2060.702%2032.966%2060.701%2032.599%20L%2060.701%2010.88%20C%2060.701%2010.61%2060.921%2010.39%2061.192%2010.39%20L%2071.72%2010.39%20C%2071.991%2010.39%2072.211%2010.61%2072.211%2010.88%20L%2072.211%2012.737%20C%2072.211%2013.033%2072.595%2013.146%2072.756%2012.898%20C%2072.76%2012.891%2072.765%2012.884%2072.77%2012.878%20C%2074.177%2010.998%2076.016%209.708%2080.308%209.708%20C%2088.154%209.708%2089.633%2012.918%2089.633%2018.026%20C%2089.633%2018.026%2089.633%2018.027%2089.633%2018.026%20Z%20M%2045.755%2032.727%20L%2045.755%2018.501%20C%2045.755%2018.203%2046.022%2017.962%2046.351%2017.962%20L%2057.31%2017.962%20C%2057.64%2017.962%2057.906%2018.203%2057.906%2018.501%20L%2057.906%2032.727%20C%2057.906%2033.025%2057.639%2033.266%2057.31%2033.266%20L%2046.351%2033.266%20C%2046.021%2033.266%2045.755%2033.025%2045.755%2032.727%20Z%20M%20119.309%2023.657%20L%20103.665%2023.657%20C%20103.513%2023.654%20103.388%2023.773%20103.384%2023.925%20L%20103.384%2026.3%20C%20103.384%2028.023%20105.129%2029.01%20107.075%2028.438%20C%20108.275%2028.086%20108.475%2027.08%20108.475%2025.686%20C%20108.475%2025.127%20108.715%2024.944%20109.244%2024.944%20L%20119.308%2024.944%20C%20119.632%2024.944%20119.891%2025.199%20119.885%2025.508%20C%20119.859%2026.912%20119.493%2028.214%20118.619%2029.429%20C%20116.387%2032.533%20112.818%2033.39%20109.334%2033.584%20C%20105.897%2033.774%20101.874%2033.777%2098.59%2032.671%20C%2096.13%2031.845%2094.18%2030.191%2093.03%2027.951%20C%2091.326%2024.628%2091.276%2019.957%2092.397%2016.742%20C%2093.857%2012.559%2097.721%2010.448%20103.056%209.914%20C%20107.519%209.467%20113.256%209.736%20116.899%2012.628%20C%20120.298%2015.325%20120.019%2019.229%20119.978%2023.026%20C%20119.975%2023.376%20119.676%2023.658%20119.31%2023.658%20L%20119.309%2023.658%20Z%20M%20104.044%2019.207%20L%20107.814%2019.207%20C%20108.179%2019.207%20108.474%2018.924%20108.474%2018.575%20L%20108.474%2017.467%20C%20108.474%2014.627%20103.383%2014.709%20103.383%2017.515%20L%20103.383%2018.575%20C%20103.383%2018.924%20103.678%2019.206%20104.043%2019.206%20L%20104.044%2019.206%20Z%20M%2058.714%208.14%20L%2058.714%208.141%20C%2058.554%2011.396%2056.576%2014.496%2053.587%2015.853%20C%2053.491%2015.897%2051.801%2016.47%2051.801%2016.277%20L%2051.801%2013.957%20C%2051.801%2013.831%2051.701%2013.732%2051.574%2013.727%20C%2047.873%2013.605%2044.936%2010.569%2044.935%206.866%20C%2044.935%203.15%2048.011%200%2051.803%200%20C%2054.368%200%2056.72%201.692%2057.858%203.937%20C%2058.518%205.239%2058.785%206.694%2058.715%208.14%20Z%2522%20fill%3D%2522rgb(60%2C61%2C59)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/LNWoBpURt60lnZTQuDsCAyHXycc.png",
    "ogImage": "https://framerusercontent.com/assets/Ge6PBJCsLjzDhNN6d1yuqM1x7e4.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Mine'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Mine",
      "reasoning": "Button #0 with background color #F7F5FA (blue) is the most vibrant and stands out as a primary CTA with the action-oriented text 'Get Mine'."
    },
    "secondary": {
      "index": 1,
      "text": "Get Mine",
      "reasoning": "Button #1 with background color #151515 (dark) serves as a secondary option with the same text but a different color group, providing a contrast to the primary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "young adults looking to build credit"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Mine'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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