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Minimum Brand Identity

A complete profile of Minimum's visual system — colors, typography, components, and personality — extracted from https://minimum.com. Built for designers, agents, and AI tools.

Download JSON

Primary

#022CAB

Accent

#004FAC

Body Font

Allianceno

Heading

Allianceno

Color Palette

Brand palette extracted from https://minimum.com.

primary

#022CAB

rgb(2, 44, 171)

accent

#004FAC

rgb(0, 79, 172)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#004FAC

rgb(0, 79, 172)

link

#004FAC

rgb(0, 79, 172)

Typography

Each font links to its Google Fonts page where available.

primary

Allianceno

Allianceno Google Fonts →

heading

Allianceno

Allianceno Google Fonts →

Allianceno, Arial, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Minimum's actual button styles.

buttonPrimary

background #004FAC textColor #FFFFFF borderRadius 50px shadow none

Brand Personality

Tone: professional Energy: medium Audience: business professionals

Minimum Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Image: cdn.prod.website-files.com

Source: minimum.com

Frequently Asked Questions

What is Minimum's primary brand color?

Minimum's primary brand color is #022CAB. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Minimum use?

Minimum uses #004FAC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Minimum use?

Minimum uses Allianceno as the primary typeface across body and headings.

Does Minimum use a light or dark theme?

Minimum's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Minimum's logo?

Minimum's logo is available directly on their site (https://minimum.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://minimum.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Minimum.

Methodology

Brand data on this page was extracted from https://minimum.com on 2026-06-08 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Minimum.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/minimum.json GET /branding/minimum/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Allianceno",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#022CAB",
    "accent": "#004FAC",
    "background": "#FFFFFF",
    "textPrimary": "#004FAC",
    "link": "#004FAC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Allianceno",
      "heading": "Allianceno"
    },
    "fontStacks": {
      "heading": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Allianceno",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "45px",
      "h2": "29.25px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#004FAC",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22auto%22%20viewBox%3D%220%200%2012%2021%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20clip-path%3D%22url(%23clip0_101_2173)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20d%3D%22M11.5473%2011.5672C10.9436%2012.1458%209.9245%2012.1458%209.3208%2011.5672C8.7171%2010.9886%208.71785%2010.0119%209.3208%209.43398C9.92375%208.85611%2010.9436%208.85539%2011.5466%209.43398C12.1495%2010.0126%2012.1503%2010.9893%2011.5466%2011.5679L11.5473%2011.5672ZM7.11297%2015.8171C6.50927%2016.3957%205.49015%2016.3957%204.88646%2015.8171C4.28276%2015.2385%204.28351%2014.2618%204.88646%2013.6839C5.48941%2013.106%206.50927%2013.1053%207.11222%2013.6839C7.71517%2014.2625%207.71592%2015.2392%207.11222%2015.8178L7.11297%2015.8171ZM2.67937%2020.067C2.07567%2020.6456%201.05656%2020.6456%200.45286%2020.067C-0.150839%2019.4884%20-0.150091%2018.5117%200.45286%2017.9338C1.05581%2017.3559%202.07567%2017.3552%202.67862%2017.9338C3.28158%2018.5124%203.28232%2019.4891%202.67862%2020.0677L2.67937%2020.067ZM7.11297%207.31726C6.50927%207.89585%205.49015%207.89585%204.8872%207.31726C4.28425%206.73867%204.28351%205.76195%204.8872%205.18336C5.4909%204.60477%206.51002%204.60477%207.11371%205.18336C7.71741%205.76195%207.71667%206.73867%207.11371%207.31655L7.11297%207.31726ZM2.67862%2011.5672C2.07493%2012.1458%201.05581%2012.1458%200.45286%2011.5672C-0.150091%2010.9886%20-0.150839%2010.0119%200.45286%209.43327C1.05656%208.85468%202.07567%208.85468%202.67937%209.43327C3.28307%2010.0119%203.28232%2010.9886%202.67937%2011.5665L2.67862%2011.5672ZM2.67937%203.06735C2.07567%203.64594%201.05656%203.64594%200.45286%203.06735C-0.150839%202.48876%20-0.150091%201.51204%200.45286%200.934162C1.05581%200.356289%202.07567%200.355572%202.67862%200.934162C3.28158%201.51275%203.28232%202.48948%202.67862%203.06807L2.67937%203.06735Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3CclipPath%20id%3D%22clip0_101_2173%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Crect%20width%3D%2212%22%20height%3D%2220%22%20fill%3D%22currentColor%22%20transform%3D%22translate(0%200.5)%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/64e72fd39031770e6f0cad79_minim%20fv.png",
    "ogImage": "https://cdn.prod.website-files.com/640a1bcfc77481d16350eedd/641326158ad40681e5baaa8d_Open%20Graph.png",
    "logoHref": "/contact"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, which is a typical position for the main brand logo, despite being invisible. It matches the brand inferred from the URL and page title.",
    "confidence": 0.75,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo with Novisto",
      "reasoning": "Button #0 ('Book a demo with Novisto') is likely the primary CTA due to its action-oriented text and vibrant blue color, which aligns with the brand's accent color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, which is a typical position for the main brand logo, despite being invisible. It matches the brand inferred from the URL and page title.",
        "confidence": 0.75
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Minimum Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Minimum Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles