Mixpanel Brand Identity
A complete profile of Mixpanel's visual system — colors, typography, components, and personality — extracted from http://mixpanel.com. Built for designers, agents, and AI tools.
Primary
#150040
Accent
#1F2023
Body Font
Source Sans Pro
Heading
Garnett Medium
Color Palette
Brand palette extracted from http://mixpanel.com.
Typography
Each font links to its Google Fonts page where available.
primary
Source Sans Pro
heading
Garnett Medium
Garnett Medium, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Mixpanel's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: product teams and analytics professionals
Mixpanel Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Mixpanel's primary brand color?
Mixpanel's primary brand color is #150040. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Mixpanel use?
Mixpanel uses #1F2023 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Mixpanel use?
Mixpanel uses Source Sans Pro for body text and Garnett Medium for headings. Fonts were detected on http://mixpanel.com as part of their live design system.
Does Mixpanel use a light or dark theme?
Mixpanel's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Mixpanel's logo?
Mixpanel's logo is available directly on their site (http://mixpanel.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://mixpanel.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mixpanel.
Methodology
Brand data on this page was extracted from http://mixpanel.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mixpanel.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Garnett Medium",
"role": "heading"
},
{
"family": "Source Sans Pro",
"role": "body"
}
],
"colors": {
"primary": "#150040",
"secondary": "#334155",
"accent": "#1F2023",
"background": "#FFFFFF",
"textPrimary": "#0000EE",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Source Sans Pro",
"heading": "Garnett Medium"
},
"fontStacks": {
"heading": [
"Garnett Medium",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Garnett Medium",
"sans-serif"
]
},
"fontSizes": {
"h1": "60px",
"h2": "48px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "12px"
},
"components": {
"buttonPrimary": {
"background": "#1F2023",
"textColor": "#0000EE",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#EDEDED",
"textColor": "#000000",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": 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"favicon": "https://framerusercontent.com/images/a4xoKYdwVP5A9yUo6k7AYtct5sQ.png",
"ogImage": "https://framerusercontent.com/assets/KHyJwfBzTDm8CBtgWokK94nAuQ.png",
"logoHref": "./",
"logoAlt": "Mixpanel logo - linking back to homepage"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Mixpanel'.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started Free",
"reasoning": "Button #1 has a dark background (#1F2023) which contrasts with the light theme, making it stand out as a primary CTA. The text 'Get Started Free' is action-oriented, indicating a strong call to action."
},
"secondary": {
"index": 3,
"text": "Book a Demo",
"reasoning": "Button #3 has a light background (#EDEDED) and the text 'Book a Demo', which is less prominent than the primary CTA but still important for engagement."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "product teams and analytics professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Mixpanel'.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}