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Mixy Brand Identity

A complete profile of Mixy's visual system — colors, typography, components, and personality — extracted from https://usemixy.com. Built for designers, agents, and AI tools.

Download JSON
Primary
#6B7280
Accent
#0A0C1A
Body Font
Nunito
Heading
Quicksand

Color Palette

Brand palette extracted from https://usemixy.com.

primary
#6B7280
rgb(107, 114, 128)
secondary
#2563EB
rgb(37, 99, 235)
accent
#0A0C1A
rgb(10, 12, 26)
background
#0A0C1A
rgb(10, 12, 26)
textPrimary
#0A0C1A
rgb(10, 12, 26)
link
#0A0C1A
rgb(10, 12, 26)

Typography

Each font links to its Google Fonts page where available.

primary
Nunito
heading
Quicksand
ui-rounded, ui-sans-serif, system-ui, Inter, Helvetica, Arial
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mixy logo
Logo

UI Components

Live previews rendered using Mixy's actual button styles.

buttonPrimary
background #27272A textColor #FFFFFF borderRadius 12px shadow none

Brand Personality

Tone: modern Energy: medium Audience: creative professionals and hobbyists interested in music mashups

Mixy Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mixy's primary brand color?

Mixy's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Mixy use?

Mixy uses #0A0C1A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Mixy use?

Mixy uses Nunito for body text and Quicksand for headings. Fonts were detected on https://usemixy.com as part of their live design system.

Does Mixy use a light or dark theme?

Mixy's primary site uses a dark color scheme, with a background of #0A0C1A.

Where can I find Mixy's logo?

Mixy's logo is available directly on their site (https://usemixy.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://usemixy.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mixy.

Methodology

Brand data on this page was extracted from https://usemixy.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mixy.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    },
    {
      "family": "Quicksand",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial Rounded MT Bold",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#2563EB",
    "accent": "#0A0C1A",
    "background": "#0A0C1A",
    "textPrimary": "#0A0C1A",
    "link": "#0A0C1A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Quicksand"
    },
    "fontStacks": {
      "heading": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ],
      "body": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ],
      "paragraph": [
        "ui-rounded",
        "ui-sans-serif",
        "system-ui",
        "Inter",
        "Helvetica",
        "Arial"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#27272A",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://usemixy.com/images/logo-ac84777f1f29d3b31a8e026b44c841f9.png?vsn=d",
    "favicon": null,
    "ogImage": null,
    "logoAlt": "Mixy logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Mixy' and is a medium-sized, visible logo that represents the brand.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Mixy",
      "reasoning": "The button labeled 'Get Mixy' is likely the primary call-to-action as it suggests an action directly related to the site's purpose, which is to make mashups. This aligns with the site's main offering."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Us",
      "reasoning": "The 'Contact Us' button serves as a secondary action, providing users with a way to reach out for more information or support, which is typical for secondary CTAs."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "creative professionals and hobbyists interested in music mashups"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Mixy' and is a medium-sized, visible logo that represents the brand.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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