Monto Brand Identity
A complete profile of Monto's visual system — colors, typography, components, and personality — extracted from https://www.monto.mx/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.monto.mx/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Monto's actual button styles.
Brand Personality
Monto Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Monto's primary brand color?
Monto's primary brand color is #2563EB. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Monto use?
Monto uses #2565C7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Monto use?
Monto uses Harmonia Sans Pro Cyr as the primary typeface across body and headings.
Does Monto use a light or dark theme?
Monto's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Monto's logo?
Monto's logo is available directly on their site (https://www.monto.mx/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.monto.mx/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Monto.
Methodology
Brand data on this page was extracted from https://www.monto.mx/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Monto.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Harmonia Sans Pro Cyr",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#2563EB",
"secondary": "#2565C7",
"accent": "#2565C7",
"background": "#FFFFFF",
"textPrimary": "#102A51",
"link": "#102A51"
},
"typography": {
"fontFamilies": {
"primary": "Harmonia Sans Pro Cyr",
"heading": "Harmonia Sans Pro Cyr"
},
"fontStacks": {
"heading": [
"Harmonia Sans Pro Cyr",
"Adjusted Verdana Fallback",
"Helvetica Neue",
"Helvetica",
"Tahoma",
"Arial",
"sans-serif"
],
"body": [
"Harmonia Sans Pro Cyr",
"Adjusted Verdana Fallback",
"Helvetica Neue",
"Helvetica",
"Tahoma",
"Arial",
"sans-serif"
],
"paragraph": [
"Harmonia Sans Pro Cyr",
"Adjusted Verdana Fallback",
"Helvetica Neue",
"Helvetica",
"Tahoma",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "70.4px",
"h2": "64px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "#2565C7",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#102A51",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.monto.mx/resources/logo-white.DmquPDjo.svg",
"favicon": "https://www.monto.mx/favicon.svg",
"ogImage": "/og_monto.png",
"logoHref": "/",
"logoAlt": "Logo Monto"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Monto' with a direct link to the homepage, making it the primary brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Agenda tu demo",
"reasoning": "Button #0 'Agenda tu demo' is the primary CTA due to its vibrant blue color (#2565C7) and action-oriented text, which aligns with the site's goal of engaging users to schedule a demo."
},
"secondary": {
"index": 2,
"text": "Descarga la app",
"reasoning": "Button #2 'Descarga la app' is selected as secondary because it has a different background color (#102A51) and serves as an additional action for users, complementing the primary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "corporate employees and HR professionals"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Monto' with a direct link to the homepage, making it the primary brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}