Morada Uno Brand Identity
A complete profile of Morada Uno's visual system — colors, typography, components, and personality — extracted from http://www.moradauno.com.mx. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.moradauno.com.mx.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Morada Uno's actual button styles.
Brand Personality
Morada Uno Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Morada Uno's primary brand color?
Morada Uno's primary brand color is #5B1A6B. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Morada Uno use?
Morada Uno uses #671E75 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Morada Uno use?
Morada Uno uses Figtree as the primary typeface across body and headings.
Does Morada Uno use a light or dark theme?
Morada Uno's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Morada Uno's logo?
Morada Uno's logo is available directly on their site (http://www.moradauno.com.mx). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.moradauno.com.mx using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Morada Uno.
Methodology
Brand data on this page was extracted from http://www.moradauno.com.mx on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Morada Uno.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Figtree",
"role": "body"
},
{
"family": "Arial",
"role": "unknown"
},
{
"family": "Helvetica Neue",
"role": "unknown"
}
],
"colors": {
"primary": "#5B1A6B",
"secondary": "#B14EB5",
"accent": "#671E75",
"background": "#FFFFFF",
"textPrimary": "#671E75",
"link": "#671E75"
},
"typography": {
"fontFamilies": {
"primary": "Figtree",
"heading": "Figtree"
},
"fontStacks": {
"heading": [
"Figtree",
"sans-serif"
],
"body": [
"Arial",
"Helvetica Neue",
"Helvetica",
"sans-serif"
],
"paragraph": [
"Figtree",
"-apple-system",
"system-ui",
"sans-serif"
]
},
"fontSizes": {
"h1": "64px",
"h2": "48px",
"body": "17px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "10px"
},
"components": {
"buttonPrimary": {
"background": "#671E75",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#00C7B1",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/5f4c3ae55a368d55645df6f8/646bb7659ada2ac56abf9585_Recurso%2025.svg",
"favicon": "https://cdn.prod.website-files.com/5f4c3ae55a368d55645df6f8/5fb7482a457b12c028266962_M1-ico_gud_small.png",
"ogImage": null
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
"confidence": 0.95,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Quiero saber más",
"reasoning": "Button #2 'Quiero saber más' with background color #671E75 is a vibrant, action-oriented CTA, making it a strong candidate for the primary button."
},
"secondary": {
"index": 0,
"text": "Más opiniones",
"reasoning": "Button #0 'Más opiniones' with background color #00C7B1 is from a different color group and serves as a secondary action."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "young professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand inferred from the URL.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}