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Motion Brand Identity

A complete profile of Motion's visual system — colors, typography, components, and personality — extracted from https://www.usemotion.com/. Built for designers, agents, and AI tools.

Download JSON
Primary
#475467
Accent
#2C77E7
Body Font
Inter
Heading
Albert Sans

Color Palette

Brand palette extracted from https://www.usemotion.com/.

primary
#475467
rgb(71, 84, 103)
secondary
#101828
rgb(16, 24, 40)
accent
#2C77E7
rgb(44, 119, 231)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#2C77E7
rgb(44, 119, 231)
link
#2C77E7
rgb(44, 119, 231)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Albert Sans
Albert Sans Google Fonts →
Albert Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Motion logo
Logo
Motion favicon
Favicon
Motion social image
Social Card

UI Components

Live previews rendered using Motion's actual button styles.

buttonPrimary
background #2C77E7 textColor #FFFFFF borderRadius 8px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 0px 2px 5px 0px, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.2) 0px 2px 0px 0px inset
buttonSecondary
background #FFFFFF textColor #000000 borderRadius 12px shadow none

Brand Personality

Tone: modern Energy: high Audience: professionals seeking productivity tools

Motion Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Motion's primary brand color?

Motion's primary brand color is #475467. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Motion use?

Motion uses #2C77E7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Motion use?

Motion uses Inter for body text and Albert Sans for headings. Fonts were detected on https://www.usemotion.com/ as part of their live design system.

Does Motion use a light or dark theme?

Motion's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Motion's logo?

Motion's logo is available directly on their site (https://www.usemotion.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.usemotion.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Motion.

Methodology

Brand data on this page was extracted from https://www.usemotion.com/ on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Motion.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Albert Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#475467",
    "secondary": "#101828",
    "accent": "#2C77E7",
    "background": "#FFFFFF",
    "textPrimary": "#2C77E7",
    "link": "#2C77E7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Albert Sans"
    },
    "fontStacks": {
      "heading": [
        "Albert Sans",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Albert Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "34px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2C77E7",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.2) 0px 2px 5px 0px, rgba(0, 0, 0, 0.1) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.2) 0px 2px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.usemotion.com/favicon.ico",
    "ogImage": "https://www-cdn.usemotion.com/default-og-image-1764610536.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 10,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Motion for free",
      "reasoning": "Button #0 has a vibrant blue background (#2C77E7), which is the brand's accent color, and the text 'Try Motion for free' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Efficient uses Motion to get projects done 30% faster Motion keeps managers at Efficient up-to-date ",
      "reasoning": "Button #1 has a white background, contrasting with the primary button's vibrant color, and serves as a secondary action with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "professionals seeking productivity tools"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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