Names & Faces Brand Identity
A complete profile of Names & Faces's visual system — colors, typography, components, and personality — extracted from http://www.namesandfaces.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.namesandfaces.com.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Names & Faces's actual button styles.
Brand Personality
Names & Faces Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Names & Faces's primary brand color?
Names & Faces's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Names & Faces use?
Names & Faces uses #221F20 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Names & Faces use?
Names & Faces uses Inter for body text and Euclid Circular A for headings. Fonts were detected on http://www.namesandfaces.com as part of their live design system.
Does Names & Faces use a light or dark theme?
Names & Faces's primary site uses a light color scheme, with a background of #F4F1E6.
How was this brand profile generated?
This profile was extracted from http://www.namesandfaces.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Names & Faces.
Methodology
Brand data on this page was extracted from http://www.namesandfaces.com on using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Names & Faces.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Euclid Circular A",
"role": "heading"
},
{
"family": "Adobe Caslon Pro",
"role": "unknown"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#221F20",
"background": "#F4F1E6",
"textPrimary": "#221F20",
"link": "#0000EE"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Euclid Circular A"
},
"fontStacks": {
"heading": [
"Adobe Caslon Pro",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Euclid Circular A",
"sans-serif"
]
},
"fontSizes": {
"h1": "17.1px",
"h2": "30px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#221F20",
"textColor": "#0000EE",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "50px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "50px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#F4F1E6",
"textColor": "#0000EE",
"borderRadius": "50px",
"borderRadiusCorners": {
"topLeft": "50px",
"topRight": "50px",
"bottomRight": "50px",
"bottomLeft": "50px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://framerusercontent.com/images/UP7G8ZxJ6lDt7zHy66zhKdKypk.png",
"ogImage": "https://framerusercontent.com/assets/eUxIrIGfemQKd7j841EBKkYCvyo.png"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No suitable logo was found in the header area that matches the brand 'Names & Faces'. The candidate provided does not fit the typical logo placement or visibility criteria.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Start a free trial",
"reasoning": "Button #0 'Start a free trial' is the primary CTA due to its action-oriented text and dark background color, which stands out as a strong call-to-action."
},
"secondary": {
"index": 2,
"text": "Get in touch",
"reasoning": "Button #2 'Get in touch' is selected as secondary because it has a different background color (#F4F1E6) and serves a supportive role."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses and organizations looking for visual directories"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No suitable logo was found in the header area that matches the brand 'Names & Faces'. The candidate provided does not fit the typical logo placement or visibility criteria.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}