Home · Branding · nao Labs

nao Labs Brand Identity

A complete profile of nao Labs's visual system — colors, typography, components, and personality — extracted from https://getnao.io/. Built for designers, agents, and AI tools.

Download JSON

Primary

#522BFF

Accent

#522BFF

Body Font

Geist

Heading

Geist

Color Palette

Brand palette extracted from https://getnao.io/.

primary

#522BFF

rgb(82, 43, 255)

secondary

#DBEAFE

rgb(219, 234, 254)

accent

#522BFF

rgb(82, 43, 255)

background

#FAFAFD

rgb(250, 250, 253)

textPrimary

#1D1F24

rgb(29, 31, 36)

link

#99A1AF

rgb(153, 161, 175)

Typography

Each font links to its Google Fonts page where available.

primary

Geist

Geist Google Fonts →

heading

Geist

Geist Google Fonts →

Borna, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using nao Labs's actual button styles.

input

background #1D1F24 textColor #FFFFFF borderColor #33363E borderRadius 8px shadow none

buttonPrimary

background #522BFF textColor #FFFFFF borderRadius 33554400px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

buttonSecondary

background #1D1F24 textColor #FFFFFF borderColor #33363E borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech enthusiasts

nao Labs Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: getnao.io

Source: getnao.io

Image: getnao.io

Source: getnao.io

Image: getnao.io

Source: getnao.io

Image: getnao.io

Source: getnao.io

Image: getnao.io

Source: getnao.io

Image: getnao.io

Source: getnao.io

Frequently Asked Questions

What is nao Labs's primary brand color?

nao Labs's primary brand color is #522BFF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does nao Labs use?

nao Labs uses Geist as the primary typeface across body and headings.

Does nao Labs use a light or dark theme?

nao Labs's primary site uses a light color scheme, with a background of #FAFAFD.

Where can I find nao Labs's logo?

nao Labs's logo is available directly on their site (https://getnao.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://getnao.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by nao Labs.

Methodology

Brand data on this page was extracted from https://getnao.io/ on 2026-04-26 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by nao Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/nao-labs.json GET /branding/nao-labs/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Borna",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#522BFF",
    "secondary": "#DBEAFE",
    "accent": "#522BFF",
    "background": "#FAFAFD",
    "textPrimary": "#1D1F24",
    "link": "#99A1AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Borna",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#1D1F24",
      "textColor": "#FFFFFF",
      "borderColor": "#33363E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#522BFF",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    },
    "buttonSecondary": {
      "background": "#1D1F24",
      "textColor": "#FFFFFF",
      "borderColor": "#33363E",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://getnao.io/favicon.ico?favicon.6c8a96c3.ico",
    "ogImage": "https://getnao.io/img/hero.png",
    "logoHref": "/",
    "logoAlt": "svg:hover .logo-path-1 {\n\t\t\t\t\ttransform: translate(0px, 2px);\n\t\t\t\t\ttransition: transform 0.3s ease;\n\t\t\t\t}\n\t\t\t\tsvg:hover .logo-path-2 {\n\t\t\t\t\ttransform: translate(2px, 0px);\n\t\t\t\t\ttransition: transform 0.3s ease;\n\t\t\t\t}\n\t\t\t\tsvg:hover .logo-path-3 {\n\t\t\t\t\ttransform: translate(-2px, 0px);\n\t\t\t\t\ttransition: transform 0.3s ease;\n\t\t\t\t}\n\t\t\t\tsvg:hover .logo-path-4 {\n\t\t\t\t\ttransform: translate(1px, 1px);\n\t\t\t\t\ttransition: transform 0.3s ease;\n\t\t\t\t}\n\t\t\t\tsvg:hover .logo-path-5 {\n\t\t\t\t\ttransform: translate(-1px, 1px);\n\t\t\t\t\ttransition: transform 0.3s ease;"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'nao'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 'Get started' uses the brand's vibrant primary color #522BFF and has action-oriented text, making it the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Contact us",
      "reasoning": "Button #1 'Contact us' has a different background color (#1D1F24) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'nao'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

nao Labs Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

nao Labs Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles